Blogs

SEO tips for financial websites - YMYL SEO
09Nov, 2018

SEO tips for financial services websites – YMYL sites guide

SEO tips for financial services websites - A Guide to YMYL pages Managing SEO for financial services websites while crucial can be complicated. Various approaches need to be put in place to streamline financial services SEO. Google designed the Search Quality Guidelines to help evaluators or raters rank pages based on their quality on its [...]
Digital Marketing Tips for Opticians Liverpool Manchester
06Nov, 2018

Top Digital Marketing Tips For Opticians in Liverpool

Top Digital Marketing Tips For Opticians in Liverpool & Manchester Following are some excerpts from: How satisfied are customers with UK Opticians? A YouGov report commissioned by CooperVision® Knowing the customer Understanding the make-up of customers Understanding how they choose an optician How they like to be communicated to Frequency of visit and where they go Understanding drivers [...]
Local search marketing Liverpool
31Oct, 2018

What Is Local Search Marketing or Local SEO?

What Is Local Search Marketing? You've probably heard that you need a local marketing strategy. And, since 72 percent of consumers who perform a local search visit a store within five miles, that strategy is more important than ever. But, what exactly is local search marketing? Some marketers call it local SEO, but we like [...]
dental seo marketing: local SEO for dental practices
15Oct, 2018

Best Digital Marketing & SEO Tips For Dental Practices Liverpool

BEST DIGITAL MARKETING TIPS TO GET MORE PATIENTS FOR YOUR DENTAL PRACTICE IN LIVERPOOL 2018 2018 will be an exciting year for dentistry. Overall, technology has been the driving force behind the biggest changes in dentistry, and this year is no exception. Treatment outcomes will be improved thanks to the wider implementation of 3D printing [...]
Google Updates
12Oct, 2018

Clarification by Google About Its Recent Algorithm Updates

Google’s Search Liaison, Danny Sullivan, has published a series of tweets regarding recent updates to search algorithms. Sometimes, an update may be more noticeable. We aim to confirm those when we feel there is actionable information that content owners might take. For example, when our Speed Update happened, with gave months of advanced notice and [...]
Google Oct Update - SEM Rush
11Oct, 2018

Has Google Updated Its Algorithm in October?

I have been monitoring the comments on  WebmasterWorld and Black Hat World and this is what I heard around the 8th and 9th of October 2018: "Slight upswing today - anybody seeing something similar?" "I had very strong traffic this morning. Something atypical for a Monday." "Something seems to be rolling out this morning, some kind of testing. I've [...]
DoLocal Local digital marketing agency Liverpool
11Oct, 2018

Effects of Google Plus closure on local SEO

What should local businesses do now that Google+ is closing? Not worry about it. Google+ was one more social network that emerged following the success of Facebook and Twitter making life worse for small business owners in wondering which channel will outdo the others. Except for the image-based networks like Pinterest, Instagram and Snapchat, other [...]
GDPR Fine. Nuisance calls. TPS
02Oct, 2018

Manchester firm fined £150,000 for making nuisance calls

A Manchester firm has been fined £150,000 by the Information Commissioner’s Office(ICO) for making thousands of nuisance direct marketing phone calls. Oaklands Assist UK Ltd based in Radcliffe, made 63,724 calls over a two month period from May to July 2017 to people who were registered with the Telephone Preference Service (TPS). The law states that [...]
Credit reference agency Equifax fined for data breach. GDPR
20Sep, 2018

Credit reference agency Equifax fined £500,000 for security breach

The Information Commissioner’s Office (ICO) issued credit reference agency Equifax Ltd with a £500,000 fine for failing to protect the personal information of up to 15 million UK citizens during a cyber attack in 2017. The incident, which happened between 13 May and 30 July 2017 in the US, affected 146 million customers globally. The ICO investigation [...]