79% of UK adult internet users have concern(s) about aspects of going online 66% are concerned about CONTENT that people view, read or listen to online 58% are concerned about DATA / PRIVACY 55% are concerned about INTERACTIONS WITH OTHER USERS 54% are concerned about HACKING / SECURITY 45% of UK adult internet users indicated [...]
GUEST POST If you don’t market your brand online, you are missing something big! Online Marketing is one of today’s most effective advertising medium used to reach a wider range of your target audience, generate leads, acquire customers, and build your brand online. How can a small business owner maximize the perks of marketing products/services [...]
Enterprise content management (ECM) software OpenText ECM software provides content services to help connect content to digital businesses to accelerate productivity, improve governance and drive digital transformation. Enterprise Content Management (ECM) refers to a set of processes and technologies which manage information flows across the organization—from capture through to archiving and disposition. Enterprise content management [...]
The Information Commissioner is reminding organisations to be transparent with people’s personal information, after a survey revealed trust and confidence in how organisations handle personal data is still low, despite an improvement across sectors. One year on since the original benchmark research, the ICO has conducted another round of public research. RESEARCH FINDINGS: The research found [...]
The Information Commissioner’s Office (ICO) has fined Everything DM Ltd (EDML), based in Stevenage, £60,000 for sending 1.42 million emails without consent. The investigation found that, between May 2016 and May 2017, the firm used its direct marketing system called ‘Touchpoint’ to send emails on behalf of its clients for a fee. Those emails gave [...]
CCTV cameras have become a part of our everyday lives, we go about our business largely unaware of them. They can serve as a valuable tool for security, crime prevention and detection. However, capturing a person’s movements on camera is intrusive, and, as you’d expect, subject to strict data protection and human rights laws. Those [...]
The Information Commissioner’s Office has fined an East Sussex marketing company £100,000 for making 75,649 nuisance calls. AMS Marketing Ltd, of Peacehaven, made the calls to people who had opted out of receiving marketing calls by registering with the Telephone Preference Service (TPS). This is against the law unless people give specific consent to receive marketing calls [...]
While traditional marketing strategies are still effective, modern trends will see a higher engagement level in today’s digital marketing world. Having a Google My Business account is only one of the first steps in targeting specific audiences – in fact, it seems like customers are wanting higher interactive content more and more.
Consumer group says policies of Facebook, Amazon and Google are vague and unclear Privacy policies from companies including Facebook, Google and Amazon don’t fully meet the requirements of GDPR, according to the pan-European consumer group BEUC.
A South Wales firm has been fined £60,000 by the Information Commissioner for allowing its lines to be used to send spam texts to more than 270,000 people, without their consent. A total of 274,423 unsolicited text messages promoting pay day loans were sent between November 2016 and January 2017 via SIM cards registered to [...]