Category: Customer Insights

ICO Ofcom Internet Harm Research Report
19Sep, 2018

79% of UK adult internet users have concern about aspects of going online

79% of UK adult internet users have concern(s) about aspects of going online 66% are concerned about CONTENT that people view, read or listen to online 58% are concerned about DATA / PRIVACY 55% are concerned about INTERACTIONS WITH OTHER USERS 54% are concerned about HACKING / SECURITY 45% of UK adult internet users indicated [...]
Organisations to be more transparent - Cyber Security Survey
10Sep, 2018

Organisations Need to be Transparent with People’s Personal Information

The Information Commissioner is reminding organisations to be transparent with people’s personal information, after a survey revealed trust and confidence in how organisations handle personal data is still low, despite an improvement across sectors. One year on since the original benchmark research, the ICO has conducted another round of public research. RESEARCH FINDINGS: The research found [...]
google marketing platform
29Jun, 2018

Using Audience Insights to Inform Storytelling – adidas

The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google [...]
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