Blogs

SEO Liverpool
13Feb, 2019

Moz, Inc. Announces the Upcoming Release of Domain Authority 2.0

MOZ Inc Announces the Upcoming Release of Domain Authority 2.0 Moz, Inc., the leader in search engine optimization technology, announces the upcoming release of Domain Authority 2.0, an updated and improved version of its proprietary Domain Authority score. The update will provide greater accuracy in predicting a site’s ability to rank in search results. Domain Authority [...]
Digital Strategy
03Jan, 2019

Why Digital Strategies Fail? 5 Pitfalls To Avoid

Why do digital strategies fail? 5 Pitfalls To Avoid These are the five common digital strategy pitfalls companies must avoid. Pitfall 1: Fuzzy definitions Pitfall 2: Misunderstanding the economics of digital Pitfall 3: Overlooking ecosystems Pitfall 4: Overindexing on the ‘usual suspects’ Pitfall 5: Missing the duality of digital Surprisingly large number underestimate the increasing [...]
Email marketing tips
18Dec, 2018

E-Mail Still The Best Marketing Channel

E-Mail Still The Best Marketing Channel While social media has gained popularity for marketing over the years, the impact of email marketing cannot be discounted. In fact, email marketing is still one of the most effective, simple and direct ways to reach your customers. It is therefore extremely important to consistently grow and maintain your [...]
SEO tips for financial websites - YMYL SEO
09Nov, 2018

SEO tips for financial services websites – YMYL sites guide

SEO tips for financial services websites - A Guide to YMYL pages Managing SEO for financial services websites while crucial can be complicated. Various approaches need to be put in place to streamline financial services SEO. Google designed the Search Quality Guidelines to help evaluators or raters rank pages based on their quality on its [...]
Digital Marketing Tips for Opticians Liverpool Manchester
06Nov, 2018

Top Digital Marketing Tips For Opticians in Liverpool

Top Digital Marketing Tips For Opticians in Liverpool & Manchester Following are some excerpts from: How satisfied are customers with UK Opticians? A YouGov report commissioned by CooperVision® Knowing the customer Understanding the make-up of customers Understanding how they choose an optician How they like to be communicated to Frequency of visit and where they go Understanding drivers [...]
Local search marketing Liverpool
31Oct, 2018

What Is Local Search Marketing or Local SEO?

What Is Local Search Marketing? You've probably heard that you need a local marketing strategy. And, since 72 percent of consumers who perform a local search visit a store within five miles, that strategy is more important than ever. But, what exactly is local search marketing? Some marketers call it local SEO, but we like [...]
dental seo marketing: local SEO for dental practices
15Oct, 2018

Best Digital Marketing & SEO Tips For Dental Practices Liverpool

BEST DIGITAL MARKETING TIPS TO GET MORE PATIENTS FOR YOUR DENTAL PRACTICE IN LIVERPOOL 2018 2018 will be an exciting year for dentistry. Overall, technology has been the driving force behind the biggest changes in dentistry, and this year is no exception. Treatment outcomes will be improved thanks to the wider implementation of 3D printing [...]
Google Updates
12Oct, 2018

Clarification by Google About Its Recent Algorithm Updates

Google’s Search Liaison, Danny Sullivan, has published a series of tweets regarding recent updates to search algorithms. Sometimes, an update may be more noticeable. We aim to confirm those when we feel there is actionable information that content owners might take. For example, when our Speed Update happened, with gave months of advanced notice and [...]
Google Oct Update - SEM Rush
11Oct, 2018

Has Google Updated Its Algorithm in October?

I have been monitoring the comments on  WebmasterWorld and Black Hat World and this is what I heard around the 8th and 9th of October 2018: "Slight upswing today - anybody seeing something similar?" "I had very strong traffic this morning. Something atypical for a Monday." "Something seems to be rolling out this morning, some kind of testing. I've [...]