While traditional marketing strategies are still effective, modern trends will see a higher engagement level in today’s digital marketing world. Having a Google My Business account is only one of the first steps in targeting specific audiences – in fact, it seems like customers are wanting higher interactive content more and more.
Consumer group says policies of Facebook, Amazon and Google are vague and unclear Privacy policies from companies including Facebook, Google and Amazon don’t fully meet the requirements of GDPR, according to the pan-European consumer group BEUC.
A South Wales firm has been fined £60,000 by the Information Commissioner for allowing its lines to be used to send spam texts to more than 270,000 people, without their consent. A total of 274,423 unsolicited text messages promoting pay day loans were sent between November 2016 and January 2017 via SIM cards registered to [...]
Junk food ads directed at children banned after breaching new rules “Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.
Combating scamming: the latest threat to HMRC customers I’m Donald Wooller. I work in the Customer Protection team at HMRC. In support of Scam Awareness month, I’d like to share details about one of the lesser known scams we’re currently dealing with. I’ve previously blogged about SMiShing where criminals try to steal people’s money or data, usually [...]
Online security is becoming increasingly important for both start-ups and established businesses. The NCSC reported that if you’re a SME there’s around a 1 in 2 chance that you’ll be subject to a cyber breach. Not only is your business then at risk but these breaches could result in costs as high as £1,400. With more threats [...]
As consumers’ media consumption habits change, so does a company's ability to reach them. Reaching consumers through digital channels—“Digital Marketing” offers several advantages over traditional offline marketing. A great explanation video by Frankfurt School of Finance & Management. Frankfurt School of Finance & Management is a leading international business school based in Frankfurt am Main and [...]
The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google [...]
We all want to drive more traffic to our websites. 8 Things That Will Help You Create Perfect SEO Content Mad Lemmings wrote a long post explaining SEO content guidelines. The current best practices for getting your content to the top of Google while still keeping your readers happy are summarised in this infographic. Also, before [...]
Bible Society fined £100,000 after security failings put supporters’ personal data at risk The British and Foreign Bible Society, based in Swindon, has been fined £100,000 by the Information Commissioner’s Office, after their computer network was compromised as the result of a cyber-attack in 2016. Between November and December 2016, the intruders exploited a weakness [...]