Blogs

Scamming the public - premium rate calls
03Jul, 2018

Combating scamming: the latest threat to HMRC customers

Combating scamming: the latest threat to HMRC customers I’m Donald Wooller. I work in the Customer Protection team at HMRC. In support of Scam Awareness month, I’d like to share details about one of the lesser known scams we’re currently dealing with. I’ve previously blogged about SMiShing where criminals try to steal people’s money or data, usually [...]
What is digital marketing
29Jun, 2018

What is Digital Marketing?

As consumers’ media consumption habits change, so does a company's ability to reach them. Reaching consumers through digital channels—“Digital Marketing” offers several advantages over traditional offline marketing. A great explanation video by Frankfurt School of Finance & Management. Frankfurt School of Finance & Management is a leading international business school based in Frankfurt am Main and [...]
google marketing platform
29Jun, 2018

Using Audience Insights to Inform Storytelling – adidas

The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google [...]
Bible Society Fined for GDPR Breach
19Jun, 2018

Bible Society fined £100,000 for risking supporters data

Bible Society fined £100,000 after security failings put supporters’ personal data at risk   The British and Foreign Bible Society, based in Swindon, has been fined £100,000 by the Information Commissioner’s Office, after their computer network was compromised as the result of a cyber-attack in 2016. Between November and December 2016, the intruders exploited a weakness [...]
Your Data Matters - Know your data rights
15Jun, 2018

Your Data Matters – 10 Rights You Must Know

KNOW YOUR DATA RIGHTS We live in a data-driven world. Almost every purchase and interaction you have with most organisations entails you sharing personal data, such as your name, address, birthday, phone number etc. You share data online too, whenever you browse a website, search for information or buy something, use social media or email [...]