Blogs

GDPR Fine. Nuisance calls. TPS
09Aug, 2018

Marketing firm fined £100,000 for GDPR breach

The Information Commissioner’s Office has fined an East Sussex marketing company £100,000 for making 75,649 nuisance calls. AMS Marketing Ltd, of Peacehaven, made the calls to people who had opted out of receiving marketing calls by registering with the Telephone Preference Service (TPS). This is against the law unless people give specific consent to receive marketing calls [...]
restaurant marketing tips - DoLocal Ltd Liverpool
11Jul, 2018

5 Tips for Successfully Marketing Your Restaurant

While traditional marketing strategies are still effective, modern trends will see a higher engagement level in today’s digital marketing world. Having a Google My Business account is only one of the first steps in targeting specific audiences – in fact, it seems like customers are wanting higher interactive content more and more.

Sout Wales Firm Fined for GDPR non compliance
06Jul, 2018

South Wales firm fined £60,000 for nuisance pay day loan texts

A South Wales firm has been fined £60,000 by the Information Commissioner for allowing its lines to be used to send spam texts to more than 270,000 people, without their consent. A total of 274,423 unsolicited text messages promoting pay day loans were sent between November 2016 and January 2017 via SIM cards registered to [...]
Scamming the public - premium rate calls
03Jul, 2018

Combating scamming: the latest threat to HMRC customers

Combating scamming: the latest threat to HMRC customers I’m Donald Wooller. I work in the Customer Protection team at HMRC. In support of Scam Awareness month, I’d like to share details about one of the lesser known scams we’re currently dealing with. I’ve previously blogged about SMiShing where criminals try to steal people’s money or data, usually [...]
Online security tips for SMEs
30Jun, 2018

Nominet: 10 steps to keeping your business safe online

Online security is becoming increasingly important for both start-ups and established businesses. The NCSC reported that if you’re a SME there’s around a 1 in 2 chance that you’ll be subject to a cyber breach. Not only is your business then at risk but these breaches could result in costs as high as £1,400. With more threats [...]
What is digital marketing
29Jun, 2018

What is Digital Marketing?

As consumers’ media consumption habits change, so does a company's ability to reach them. Reaching consumers through digital channels—“Digital Marketing” offers several advantages over traditional offline marketing. A great explanation video by Frankfurt School of Finance & Management. Frankfurt School of Finance & Management is a leading international business school based in Frankfurt am Main and [...]
google marketing platform
29Jun, 2018

Using Audience Insights to Inform Storytelling – adidas

The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google [...]