Google has updated how its search results work by highlighting its Featured Snippets in articles when they’re shared. Google’s “Featured Snippets” are the small boxes of information, a few sentences long, that come up when [...] Read More
What does ‘page experience’ and 'core web vitals' mean? Google’s search ranking algorithm is changing, the company has announced, with page experience now a consciously considered element beyond load times but the fuzziness of the term [...] Read More
Local marketing can be simply described as any marketing activity which puts your business in front of consumers within a certain radius of your location. While that’s straightforward enough, there are lots of different types of activity that fall under this neat umbrella.
Local marketing is especially important for small and medium businesses which rely on clients physically visiting a brick-and..
What is Google’s E-A-T Update And How Does It Help My SEO? Expertise, Authoritativeness and Trustworthiness Google makes several changes to search annually, some of which have a significant impact on its search results. In [...] Read More
Impact of Coronavirus on Small Businesses and Freelancers Let us all adapt and evolve as the situation unfolds… Let us position ourselves so that we can come back when the crisis is over! With the […]
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SEO Tips During Covid 19 How To Do Marketing Plans In Coronavirus Lockdown Covid-19 has undoubtedly disrupted the local business landscape – shuttering many businesses worldwide, and changing ways of working for those staying open. [...] Read More
What is SEO & Local SEO? How does Google Search work? What is keyword research? SEO FAQs What is SEO? SEO is short for Search Engine Optimization, a set of processes used to improve your website's [...] Read More
What is Google’s BERT update? BERT stands for Bidirectional Encoder Representations from Transformers. In October 2019, Google announced their most important update in five years. The latest search algorithm to better understand natural language, BERT is [...] Read More
What are the Best Digital Marketing & SEO Tips For Dental Practices in Liverpool? Get more patients for you dental practice in 2020 2020 will be an exciting year for dentistry. Overall, technology has been [...] Read More
What are “Your Money or Your Life (YMYL) Pages”? Google refers to some pages as “Your Money or Your Life” (YMYL), pages that Google thinks could impact “a person’s future happiness, health, financial stability, or [...] Read More