This global car rental brand was launching in Dubai and wanted to target visitors, expats as well as locals. We agreed on a bi-lingual Win A Car Each Month competition and promoted it using Social Media, Google Adwords, Email Marketing (list bought through mainstream English/Arabic newspaper) and print ads.
The users had to Like and Comment on the Facebook page in order to be able to enter the competition. The competition was a big hit. We ran it for 4 months.
In the mean time we also ran a SEO campaign which resulted in their site having more than one ranking on Google’s first page.