2020 Technology Innovator Award We’re extremely proud to announce that within a very short period, since our inception just two years ago, we’ve been recognised for our digital marketing expertise and have won the 2020 [...] Read More
What are the Best Digital Marketing & SEO Tips For Dental Practices in Liverpool? Get more patients for you dental practice in 2020 2020 will be an exciting year for dentistry. Overall, technology has been [...] Read More
Having a great reputation for function and value isn’t a bad place for a superbrand to be in – but, as IKEA understands all too well, it can come with certain drawbacks. “It’s not good [...] Read More
05 Apr, 2019
The role of keywords is to ensure your site can be found in Google; be sure to pick them carefully. Explore as many keyword options as possible before you choose the best ones for optimization. Not all [...] Read More
MOZ Inc Announces the Upcoming Release of Domain Authority 2.0 Moz, Inc., the leader in search engine optimization technology, announces the upcoming release of Domain Authority 2.0, an updated and improved version of its proprietary Domain [...] Read More
03 Jan, 2019
Why do digital strategies fail? 5 Pitfalls To Avoid These are the five common digital strategy pitfalls companies must avoid. Pitfall 1: Fuzzy definitions Pitfall 2: Misunderstanding the economics of digital Pitfall 3: Overlooking ecosystems [...] Read More
18 Dec, 2018
E-Mail Still The Best Marketing Channel While social media has gained popularity for marketing over the years, the impact of email marketing cannot be discounted. In fact, email marketing is still one of the most [...] Read More
SEO tips for financial services websites - A Guide to YMYL pages Managing SEO for financial services websites while crucial can be complicated. Various approaches need to be put in place to streamline financial services [...] Read More
Google has recently introduced a 'stats box' in the search results from your Google Search Console data. It shows Clicks, Impression and Average Position of your website for the keyword/phrase you just searched, with some [...] Read More
Top Digital Marketing Tips For Opticians in Liverpool & Manchester Following are some excerpts from: How satisfied are customers with UK Opticians? A YouGov report commissioned by CooperVision® Knowing the customer Understanding the make-up of customers Understanding how [...] Read More
31 Oct, 2018
What Is Local Search Marketing? You've probably heard that you need a local marketing strategy. And, since 72 percent of consumers who perform a local search visit a store within five miles, that strategy is [...] Read More
Google’s Search Liaison, Danny Sullivan, has published a series of tweets regarding recent updates to search algorithms. Sometimes, an update may be more noticeable. We aim to confirm those when we feel there is actionable [...] Read More
11 Oct, 2018
I have been monitoring the comments on WebmasterWorld and Black Hat World and this is what I heard around the 8th and 9th of October 2018: "Slight upswing today - anybody seeing something similar?" "I had very strong traffic [...] Read More
11 Oct, 2018
What should local businesses do now that Google+ is closing? Not worry about it. Google+ was one more social network that emerged following the success of Facebook and Twitter making life worse for small business [...] Read More
79% of UK adult internet users have concern(s) about aspects of going online 66% are concerned about CONTENT that people view, read or listen to online 58% are concerned about DATA / PRIVACY 55% are [...] Read More
12 Sep, 2018
GUEST POST If you don’t market your brand online, you are missing something big! Online Marketing is one of today’s most effective advertising medium used to reach a wider range of your target audience, generate [...] Read More
11 Jul, 2018
While traditional marketing strategies are still effective, modern trends will see a higher engagement level in today’s digital marketing world. Having a Google My Business account is only one of the first steps in targeting […]
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The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform [...] Read More
We all want to drive more traffic to our websites. 8 Things That Will Help You Create Perfect SEO Content Mad Lemmings wrote a long post explaining SEO content guidelines. The current best practices for getting [...] Read More
12 Jun, 2018
Are you the best kept secret in town? Do you have a beautiful website, but no visitors? Is it more tumbleweed than stampede? Well it’s time to change all of that as I will reveal [...] Read More