Enterprise content management (ECM) software OpenText ECM software provides content services to help connect content to digital businesses to accelerate productivity, improve governance and drive digital transformation. Enterprise Content Management (ECM) refers to a set of processes and technologies which manage information flows across the organization—from capture through to archiving and disposition. Enterprise content management [...]
As consumers’ media consumption habits change, so does a company's ability to reach them. Reaching consumers through digital channels—“Digital Marketing” offers several advantages over traditional offline marketing. A great explanation video by Frankfurt School of Finance & Management. Frankfurt School of Finance & Management is a leading international business school based in Frankfurt am Main and [...]
The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google [...]