08 Jan, 2020
How to do video search optimisation? Video content production is costly and time-consuming. With video search on such a rise, the growing importance of YouTube search and other video search engines can no longer be [...] Read More
03 May, 2019
This building probably knows more about you than yourself Almost everyone you know uses Google to search for something or the other. Google search figures go up each day. Can this amount of queries become [...] Read More
03 Jan, 2019
Why do digital strategies fail? 5 Pitfalls To Avoid These are the five common digital strategy pitfalls companies must avoid. Pitfall 1: Fuzzy definitions Pitfall 2: Misunderstanding the economics of digital Pitfall 3: Overlooking ecosystems [...] Read More
10 Sep, 2018
Enterprise content management (ECM) software OpenText ECM software provides content services to help connect content to digital businesses to accelerate productivity, improve governance and drive digital transformation. Enterprise Content Management (ECM) refers to a set [...] Read More
29 Jun, 2018
As consumers’ media consumption habits change, so does a company's ability to reach them. Reaching consumers through digital channels—“Digital Marketing” offers several advantages over traditional offline marketing. A great explanation video by Frankfurt School of Finance [...] Read More
The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform [...] Read More