Growing your online visibility via local business directories (also known as building citations) is integral to your local marketing strategy. Using a business directory list like the one below helps to increase search rankings, build trust and authority with search engines, and gives potential customers a greater chance of finding you online.
What is a local business directory?
A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories.
There are 3 key benefits to why you need to be listed in online business directories:
1. It increases your discoverability
2. It improves your SEO
3. It strengthens your reputation
Another key aspect you need to take into consideration is how well is your brand performing for branded search and branded keywords.
There’s a wealth of free business directory lists out there, but we’re confident that this list of the top 50 is the very best place to start.
Top 30 Free Business Directories
|1. Google My Business|
|4. Bing Places|
|5. Central Index|
|6. Thomson Local|
|7. Free Index|
|8. The Trade Finder|
|11. Scoot network – these sites do not allow you to include a website address in their free service – the network includes:|
If you need further clarification of what an online directory or local business directory is, here’s a quick explanation:
A business directory is a website that indexes businesses based on their industry niche, location or category, similar to the Thomson Local. Within the list, you’ll have the business Name, Address, and Phone number (known as NAP), along with a link back to the business website.
Submitting your business to local business directories with consistent information and links helps you build citations. Citations help search engines such as Google identify your business and can help to increase organic rankings in Search Engine Results Pages (SERPs).
Consistent NAP provides a trust signal to Google, whilst the backlink to the business’s homepage benefits SEO. If business directories rank above your website in SERPs, then it makes sense to be listed in those directories too, right?
Now that you’re clear on the importance of adding local businesses to online directories, don’t postpone it – work through the table and begin the process today.
These directories are also worth checking out – once you’ve done a great job of listing your company on the top 10 sites above:
|12. Business Magnet|
|13. 1st Directory|