Did you know that 91% of all B2B marketers  and 86% of all B2C marketers use content in their marketing efforts?

Content is still king but it’s going through a period of rapid change.

You can begin with making your content more interactive by offering it in a variety of formats. Video, infographics, quizzes, and competitions are all fantastic ways to engage your audience with your content. Without boring them.

Adidas used interactive content to promote their newly launched Neo Label. As part of the campaign, the users could customise and showcase their designs of the product. And four winners stood a chance to turn their designs into a real Adidas collection.

A Guide to Marketing Genius:  Content Marketing 

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