This building probably knows more about you than yourself

Almost everyone you know uses Google to search for something or the other. Google search figures go up each day. Can this amount of queries become too big of a bite for the giant?

Luckily, the infrastructure needed for handling the load is constanty upgraded. And, with the advancement of computer technology and the number of people working on it to further enhance it we’re safe to say Google’s servers can manage all of the search engine queries.

There are over 2 trillion Google searches per day in 2019, but Internet Live Stats, an excellent source for making assumptions, claims around 5.5 billion searches done on Google per day or over 63,000 search queries done per second.

Google logs keep data indefinitely, but Google “anonymizes” it eventually by wiping out the last octet of the IP address after 9 months and then anonymizes the unique cookie data stored in the Google logs after 18 months. (Source: Ars Technica).

Google takes 74.54% of the average net share in terms of the use of search engines throughout 2017, making the search giant the market leader. (Source: Smart Insights)

Google was launched in 1998 by Larry Page and Sergey Brin to organise information on the internet help and to provide users with the information they are looking for. This gave birth to Google Search.