A Manchester firm has been fined £150,000 by the Information Commissioner’s Office(ICO) for making thousands of nuisance direct marketing phone calls.
Oaklands Assist UK Ltd based in Radcliffe, made 63,724 calls over a two month period from May to July 2017 to people who were registered with the Telephone Preference Service (TPS). The law states that live calls must not be made to any number registered with the TPS unless they have specifically consented to the call. This was in breach of the Privacy and Electronic Communications Regulations (PECR).
The company first came to the ICO’s attention in June 2017 when it was identified as one of its most complained about organisations during that month.
There were 59 complaints which included:
“Caller was extremely abusive when asked how they got our details. Used profane language when hanging up. The same number had also called on numerous other occasions, sometimes just a silent call, and then ring back within half an hour.”
“I was on hands-free with my children in the car and although I was keeping my cool and asking him to remove my details, he was angry and aggressive – not good for my kids to hear which is why I hung up. Sick of getting these calls.”
ICO Director of Investigations, Steve Eckersley, said:
“Companies that operate in this way are causing distress and offence to huge numbers of people who just don’t want these calls. Our advice for organisations is quite clear: they must not call people registered on the TPS and, where we see this happening, we will investigate and take enforcement action where necessary.”
Companies should display the number they are calling from and should screen call lists against the TPS before making any calls.
There is further information and guidance available on ICO website.