While traditional marketing strategies are still effective, modern trends will see a higher engagement level in today’s digital marketing world. Having a Google My Business account is only one of the first steps in targeting specific audiences – in fact, it seems like customers are wanting higher interactive content more and more.
Why do digital strategies fail? 5 Pitfalls To Avoid These are the five common digital strategy pitfalls companies must avoid. Pitfall 1: Fuzzy definitions Pitfall 2: Misunderstanding the economics of digital Pitfall 3: Overlooking ecosystems Pitfall 4: Overindexing on the ‘usual suspects’ Pitfall 5: Missing the duality of digital Surprisingly large number underestimate the increasing [...]
E-Mail Still The Best Marketing Channel While social media has gained popularity for marketing over the years, the impact of email marketing cannot be discounted. In fact, email marketing is still one of the most effective, simple and direct ways to reach your customers. It is therefore extremely important to consistently grow and maintain your [...]
Top Digital Marketing Tips For Opticians in Liverpool & Manchester Following are some excerpts from: How satisfied are customers with UK Opticians? A YouGov report commissioned by CooperVision® Knowing the customer Understanding the make-up of customers Understanding how they choose an optician How they like to be communicated to Frequency of visit and where they go Understanding drivers [...]
What Is Local Search Marketing? You've probably heard that you need a local marketing strategy. And, since 72 percent of consumers who perform a local search visit a store within five miles, that strategy is more important than ever. But, what exactly is local search marketing? Some marketers call it local SEO, but we like [...]
BEST DIGITAL MARKETING TIPS TO GET MORE PATIENTS FOR YOUR DENTAL PRACTICE IN LIVERPOOL 2018 2018 will be an exciting year for dentistry. Overall, technology has been the driving force behind the biggest changes in dentistry, and this year is no exception. Treatment outcomes will be improved thanks to the wider implementation of 3D printing [...]
GUEST POST If you don’t market your brand online, you are missing something big! Online Marketing is one of today’s most effective advertising medium used to reach a wider range of your target audience, generate leads, acquire customers, and build your brand online. How can a small business owner maximize the perks of marketing products/services [...]
As consumers’ media consumption habits change, so does a company's ability to reach them. Reaching consumers through digital channels—“Digital Marketing” offers several advantages over traditional offline marketing. A great explanation video by Frankfurt School of Finance & Management. Frankfurt School of Finance & Management is a leading international business school based in Frankfurt am Main and [...]