Category: Email Marketing

Email marketing tips
18Dec, 2018

E-Mail Still The Best Marketing Channel

E-Mail Still The Best Marketing Channel While social media has gained popularity for marketing over the years, the impact of email marketing cannot be discounted. In fact, email marketing is still one of the most effective, simple and direct ways to reach your customers. It is therefore extremely important to consistently grow and maintain your [...]
GDPR Fine for Email Marketing without permission consent
10Sep, 2018

Marketing agency fined £60,000 for nuisance emails

The Information Commissioner’s Office (ICO) has fined Everything DM Ltd (EDML), based in Stevenage, £60,000 for sending 1.42 million emails without consent. The investigation found that, between May 2016 and May 2017, the firm used its direct marketing system called ‘Touchpoint’ to send emails on behalf of its clients for a fee. Those emails gave [...]