FREQUENTLY ASKED QUESTIONS
What is SEO?
SEO is short for Search Engine Optimization, a set of processes used to improve your website’s ranking in organic search results . SEO helps increase the volume of traffic to your website through organic search engine results.
What is Local SEO?
While SEO can be for a website that serves an international, national or local audience, Local SEO is specific to optimising your website to rank better for a local audience.
If you have a local business, like a shop, restaurant, office or hotel etc., regardless of whether you serve customers at your location or service them away from your workplace but within a specific locale then optimizing your website for that service in that area helps people are find you in real life. This includes having a presence on Google My Business so your business can be found in local search and Google Maps.
Where can I learn SEO?
There are many great resources out there if you’re trying to learn about doing SEO. Read blogs on Search Engine Journal, Moz, Search Engine Land, Marketing Land, SEMRush etc. And above all read
Search Engine Optimization (SEO) Starter Guide by Google.
What is keyword research?
Keyword research is a way of determining which queries people are typing into search engines. So you need to research what keywords or phrases relate most closely to your business or services you offer. This will allow you to use those keywords for SEO in your website so your pages can show up in search results.
For example if you are an Optician then you may use ‘prescription glasses’ as a keyword.