Google’s Search Liaison, Danny Sullivan, has published a series of tweets regarding recent updates to search algorithms.
Sometimes, an update may be more noticeable. We aim to confirm those when we feel there is actionable information that content owners might take. For example, when our Speed Update happened, with gave months of advanced notice and advice….https://t.co/Nwi8I9rooP
— Google SearchLiaison (@searchliaison) October 11, 2018
Sometimes, we make broad changes to our core algorithm. We inform about those because the actionable advice is that there is nothing in particular to “fix,” and we don’t want content owners to mistakenly try to change things that aren’t issues…. https://t.co/ohdP8vDatr
— Google SearchLiaison (@searchliaison) October 11, 2018
This year, we shared about two broad core algorithm updates we had: in April and August. We also had a further update we can confirm, one that began the week of Sept. 24. With any broad core update, the full rollout time might be over the course of a week or longer….
— Google SearchLiaison (@searchliaison) October 11, 2018
We understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward….
— Google SearchLiaison (@searchliaison) October 11, 2018
For advice on great content, a good starting point is to review our search quality rater guidelines. Raters are people who give us feedback on if our algorithms seem to be providing good results, a way to help confirm our changes are working well….https://t.co/bVOAoKgDP2
— Google SearchLiaison (@searchliaison) October 11, 2018
Important: search raters have no control over how pages rank. Rater data is not used in our algorithms. Rather, we use them as a restaurant might get feedback cards from diners. The feedback helps us know if our search “recipes” seem to be working….https://t.co/bVOAoKgDP2
— Google SearchLiaison (@searchliaison) October 11, 2018
Important: search raters have no control over how pages rank. Rater data is not used in our algorithms. Rather, we use them as a restaurant might get feedback cards from diners. The feedback helps us know if our search “recipes” seem to be working….https://t.co/bVOAoKgDP2
— Google SearchLiaison (@searchliaison) October 11, 2018
You’ll also find plenty of advice about good content with the resources we offer from @googlewmc — from guidelines, to help pages and our forums. Learn more here: https://t.co/lHh8WjGfWL
— Google SearchLiaison (@searchliaison) October 11, 2018
So, the key lessons to learn here are:
Google releases updates every day
Google confirms noticeable updates
Sometimes Google releases broad core updates
Danny Sullivan offers the following advice regarding what to do after a core algorithm update,
“We understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”
