Google Updates Its Search Algorithm. Welcome BERT

Google Update BERT
28Oct, 2019

Google’s latest search algorithm to better understand natural language.

BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.

Welcome BERT: Google’s latest search algorithm to better understand natural language. BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.

Google is making the largest change to its search system since the company introduced RankBrain, almost five-years ago.

The company said this will impact 1 in 10 queries in terms of changing the results that rank for those queries.

BERT started rolling out this week and will be fully live shortly. It is rolling out for English language queries now and will expand to other languages in the future.

This will also impact featured snippets.

Google said BERT is being used globally, in all languages, on featured snippets.

BERT is Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers.

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