Google My Business Optimisation
21Aug, 2019

Google My Business profile are used in a number of different ways by the search engine, from populating the highly visible knowledge panel which appears to the right of the search results and filling out the local pack to populating Google Maps, providing voice search results and assisting with Google app search results.

Setting up your Google My Business listing is free, quick and easy, and once it’s done, you can begin the Google My Business optimization process to improve your local search presence.

Optimizing your GMB profile is both about updating and using GMB to tell Google everything it needs to know to accurately list your business in the right places at the right times (in local pack and Google Maps) and impress upon any potential customer coming across your GMB profile that yours is the business that best meets the needs defined in their local search term.