Category: Google

DoLocal Local digital marketing agency Liverpool
11Oct, 2018

Effects of Google Plus closure on local SEO

What should local businesses do now that Google+ is closing? Not worry about it. Google+ was one more social network that emerged following the success of Facebook and Twitter making life worse for small business owners in wondering which channel will outdo the others. Except for the image-based networks like Pinterest, Instagram and Snapchat, other [...]
google marketing platform
29Jun, 2018

Using Audience Insights to Inform Storytelling – adidas

The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google [...]