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Benefits of Local SEO

SEO Liverpool
03Nov, 2023

What is local SEO?

Local SEO is the process of optimising your website and online presence so that it ranks higher in search engine results pages (SERPs) for local searches. This means that when people in your area search for keywords related to your business, your website is more likely to appear at the top of the page.

Why is local SEO important?

Local SEO is important for businesses of all sizes, but it is especially important for small businesses that rely on local customers. A study by BrightEdge found that 73% of all searches on Google have local intent, meaning that people are searching for businesses and services in their area.

By ranking high in local SERPs, you can attract more visitors to your website and generate more leads and sales for your business.

What are the benefits of local SEO?

There are many benefits to local SEO, including:

  • Increased website traffic: Local SEO can help you to attract more visitors to your website from your local area.
  • More leads and sales: By generating more traffic to your website, you are likely to generate more leads and sales for your business.
  • Improved brand awareness: Local SEO can help you to improve your brand awareness in your local area.
  • Increased trust and credibility: When people see your website ranking high in local SERPs, they are more likely to trust and believe in your business.

Competitive advantage: Local SEO can give you a competitive advantage over other businesses in your area that are not investing in local SEO.

How is local SEO done?

There are a number of things you can do to improve your local SEO, including:

  • Claim and verify your Google Business Profile (GBP): Your GBP is your free listing on Google that appears in local search results. It is important to claim and verify your GBP so that you can control your listing and make sure that the information is accurate.
  • Optimise your website for local keywords: Make sure that your website is optimised for the keywords that your local customers are likely to use when searching for businesses like yours. You can use tools like Google Keyword Planner to research relevant keywords.
  • Get local reviews: Positive reviews from your customers can help to improve your local SEO ranking. Encourage your customers to leave reviews on Google and other online directories.
  • Create local content: Create content that is relevant to your local area, such as blog posts about local events or news articles about your business. This can help to improve your website’s authority and ranking in local SERPs.

Build local backlinks: Backlinks from other high-quality websites in your local area can help to improve your local SEO ranking. You can build local backlinks by guest blogging on other websites, participating in local business directories, and networking with other local businesses.

What are the Local SEO tips for UK businesses?

Here are some tips for local SEO in the UK:

  • Make sure your website is mobile-friendly: More and more people are using their smartphones and tablets to search for local businesses, so it is important to make sure that your website is mobile-friendly.
  • Use location extensions in your Google Ads campaigns: Location extensions allow you to add your address, phone number, and other location information to your Google Ads ads. This can help to improve the click-through rate (CTR) and conversion rate of your ads.
  • List your business in local directories: There are a number of online and offline directories where you can list your business. This can help to improve your visibility in local search results and make it easier for potential customers to find you.
  • Get involved in your local community: Get involved in your local community by sponsoring local events, donating to local charities, and participating in local business associations. This can help to improve your brand awareness and reputation in your local area.

Local SEO is an important part of any digital marketing strategy for businesses that serve local customers. By following the tips above, you can improve your local SEO ranking and attract more visitors to your website, generate more leads and sales, and improve your brand awareness and reputation in your local area.

How long does it take to see results from local SEO?

The amount of time it takes to see results from local SEO will vary depending on a number of factors, such as the competitiveness of your industry and the quality of your competition. However, most businesses start to see results within a few months of implementing local SEO strategies.

How much does local SEO cost in the UK?

The cost of local SEO in the UK varies depending on a number of factors, such as the size and scope of your business, the level of competition in your industry, and the services you need. However, you can expect to pay anywhere from £100 to £2,500 per month for local SEO services from a reputable agency.

Here is a breakdown of the average cost of local SEO in the UK by pricing model:

  • Monthly retainer: £400-£2,500+
  • Hourly rate: £50-£300+
  • Project-based: £1,000-£30,000+

It is important to note that these are just averages, and the actual cost of your local SEO campaign may vary depending on your specific needs.

DoLocal’s Local SEO services in Liverpool start from only £300+VAT/month/location and you only have to sign up for 3 months.

This image shows the positions where your Google Business Profile appears for the same keyword at different locations.

Our GBP optimisation service aims to change most of these to GREEN.

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What our clients say

  • Nadeem and his team are fantastic.Nadeem and his team are fantastic.Tom Phillips - Managing Director TLP Limited

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    I would highly recommend Nadeem @ DoLocal to help with your business, since starting my accounting firm Nadeem has helped me gain visibility online and talked me through the steps he will take to do this, so I understood everything from the outset.

    Nadeem has helped with the Local SEO on my website & my google my business profiles that have generated much larger visibility and traffic to my business on Google and to my website that I would have never been able to generate on my own. This has resulted in leads in the door for me so it has been a great ROI.

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    Nadeem gave me some absolutely amazing advice on how to improve my website and correct some of the issues that were stopping me from being seen as much as I would like!

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  • Nadeem takes time to fully understand the needs of the business before designing platformsNadeem takes time to fully understand the needs of the business before designing platformsBill Colquhoun - World Sustainability Collective Founder

    I have worked with Nadeem and his DoLocal team on my website design and now my web's maintenance. The work has been excellent and Nadeem takes time to fully understand the needs of the business before designing platforms.
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  • They are always available and great to work with.They are always available and great to work with.Peter Groves - Kirkby Skips Ltd.

    Nadeem and his team at Dolocal have provided us with an excellent service since working with them. We have been working with Dolocal for over a year in creating a new website and they have been assisting in helping us grow our online presence. They are always available and great to work with.

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  • He is a genuine ‘Rock Star’ of web & digital marketingHe is a genuine ‘Rock Star’ of web & digital marketingDavid Chapman - Utility Warehouse

    I was overwhelmed by the tips, tricks & techniques that Nadeem shared with me to help me optimise my Google presence recently. He is a genuine 'Rock Star' of web & digital marketing and I'm now busy implementing his suggestions to make my Google Business entry work even more productively that it has previously.

    I also learned about Nadeem's approach with his clients and that instead of running after the 'Big Bucks' he is much happier having an intimate client-base that he can service on a very personal level.
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    You won't go far wrong if you are thinking of appointing someone to take care of your digital marketing needs!

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  • Nadeem and his team are amazing. Nothing is a problem, they can do absolutely anything and in quick time. Nadeem helped me out after a really bad experience by both a Web designer and making my business "top on google" (that never happened) Nadeem has done everything as promised including a brand new website and his prices are unbelievably cheap considering the amount of work both himself and his team puts in. Thank you ????

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  • For honest and straightforward advice on digital marketing we highly recommend DoLocal.co.ukFor honest and straightforward advice on digital marketing we highly recommend DoLocal.co.ukPam & Thomas Moore - Directors - Apt Consultancy Services Ltd

    We have a tax consulting business and have a very small website. We were not ranking high in Google search. We spoke to a few digital agencies and were told to have a new bigger website.

    And then we met Nadeem from DoLocal. He looked at the website and asked us to give him 3 days to run some audits.

    We met after 3 days and he asked us to search our main keyword on Google.co.uk and we were pleasantly surprised to see that not only our website was at the top but our Google My Business page was also at the top, right there.

    We literally couldn’t believe that. The website is still ranking on the first page of Google even after 12 months.

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  • He ain’t just a techie guy, he wants to know your business and customers first.He ain’t just a techie guy, he wants to know your business and customers first.Ian Denny - Director - Social Proof Limited

    In a world full of internet charlatans, Nadeem stands out like a beacon of hope. He hates people getting ripped off just as much as you don’t want to be. That’s why after witnessing him turning people down, politely, because SEO wouldn’t work for them, he got my trust immediately. That’s because I also heard about the people he had helped – and the amazing things he did. So I didn’t hesitate in appointing him for a project which is going exceedingly well, already exceeding my expectations.

    This guy knows his stuff. But he also knows business. He ain't just a techie guy, he wants to know your business and customers first. If you are talking to him now, just book him before he gets busy.

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  • Nadeem is that rare person who has experience in marketing and digital marketing in a senior role client-side, but can also deliver actionable advice for digital tactics like SEO and email marketing that are needed to get results. I know him as a tutor at the IDM and he is a regular contributor to Smart Insights where his articles show how he blends strategy and practice.

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    Nadeem has been very helpful, informative and most importantly, trustworthy. His knowledge and expertise has been excellent and he strives to help his clients from the offset. Nadeem and his team have provided an efficient and professional service throughout and he is on hand to answer any questions you may have. I would not hesitate to recommend them.

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  • I’ve been delighted by the professionalismI’ve been delighted by the professionalismJohn Spinks - Author - Cult Escape

    Nadeem and his team have built me my website www.cult-escape.com and I have to say, I’ve been delighted by the professionalism, the creativity, and the all round excellent service, with nothing too much trouble. Thank you Nadeem!

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  • I’ve never heard anyone so keen or knowledgeable on the subject of SEOI’ve never heard anyone so keen or knowledgeable on the subject of SEOPam Case - Director - LinkedOnline

    Take a look around the Linked Online site – it’s all the work of the “Nadeem Team”. Incredibly patient and hard working to get the site to this point. It speaks for itself. Not only that but I’ve never heard anyone so keen or knowledgeable on the subject of SEO. If you want your website to rank HIGH in Google – Nadeem is your man for sure.

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    Nadeem was a fantastic help – he’s a fountain of knowledge on PPC and SEO and trains as you go, leaving me with the skills to do the job.

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  • Couldn’t recommend them enough! 5 star service all round!Couldn’t recommend them enough! 5 star service all round!Olivia Daley - Marketing Director - A Mobility Shop NW Ltd.

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