Moz, Inc. Announces the Upcoming Release of Domain Authority 2.0

SEO Liverpool
13Feb, 2019

MOZ Inc Announces the Upcoming Release of Domain Authority 2.0

Moz, Inc., the leader in search engine optimization technology, announces the upcoming release of Domain Authority 2.0, an updated and improved version of its proprietary Domain Authority score. The update will provide greater accuracy in predicting a site’s ability to rank in search results. Domain Authority 2.0 is scheduled to go into effect on March 5, 2019.

Moz to launch updated Domain Authority score model, improving accuracy and efficacy of its search rank measurement score #SEO

Moz’s Domain Authority (DA) score is a predictive indicators used to assess a website’s ranking ability in SERPs in comparison to the competition. Domain Authority has been be used by SEO professionals for quite sometime to evaluate the ranking  strength of websites.

“While the previous Domain Authority model has served the industry well for more than eight years, we aim to provide the most accurate data and quality metrics to our customers and the broader search marketing industry,” said Sarah Bird, CEO of Moz. “Transparency is one of our core values; therefore, we have developed a robust collection of resources for our customers and community members to help outline the changes we are making and how to navigate conversations with key stakeholders.”

The new Domain Authority score offers a best-in-class and highly accurate representation of a site’s ranking ability. Through the addition of proprietary metrics like Spam Score and link quality patterns, Domain Authority 2.0’s machine-learning based model can now better keep pace with Google’s algorithm updates, providing search marketers the ability to more accurately judge the value of a site and its content.

“Domain Authority 2.0 is built to scale and enables increased reactivity to changes in search engine algorithm updates,” said Russ Jones, Principal Search Scientist at Moz. “Much like Google’s recent efforts, Domain Authority 2.0 seeks to root out manipulation and give webmasters a clear picture of their site’s strengths.”