Improve the customer experience with digital analytics.
Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization.
Whatever your industry – travel, automotive, healthcare, or beyond – Google Analytics helps you evaluate the full customer journey and drive results.
Monitor activity as it happens on your site or app
Real-Time allows you to monitor activity as it happens on your site or app. The reports are updated continuously and each hit is reported seconds after it occurs. For example, you can see how many people are on your site right now, which pages or events they’re interacting with, and which goal conversions have occurred.
Build a complete picture
Understanding what your data is telling you can be difficult, and the more raw data you have coming in, the more overwhelming the task can become. Fortunately, there’s a way to find the insights you need without the heavy lifting.
Google Analytics can surface users that are likely to convert, customers with high revenue potential, and other relevant and actionable business insights. You can also access Google’s proprietary audience data that spans across both the Google and DoubleClick networks and allows you to create audiences based on demographics and interests (e.g. which product categories a user is interested in). Those audiences can then be used as the basis for campaigns in accounts like AdWords and DoubleClick Bid Manager.
Data collection and management with Google Analytics provides a single, comprehensive view of the customer that can be customized to your needs and shared across the organization.
Reports can be segmented and filtered to reflect the needs of your business. Access an array of reporting and analysis tools that help you understand your customers from acquisition to purchase.
Make smarter marketing decisions. Google Analytics allows you to seamlessly activate your data to improve marketing campaigns and experiment with new channels and content.
Big data can come with big challenges — slowing down productivity and stalling workflows. But with Google Analytics you can keep things quick, flexible, and programmatic.
Quickly process and share massive amounts of data and use our configuration APIs to keep things flexible and fully programmatic. Analytics also offers built-in technical support and a global infrastructure that delivers data across your sites and apps that is:
- Safe and secure
- Owned and controlled by you
And we can do all of the above for you. Let's Discuss!
The personal information collected above is only used for the purposes of providing you further information on Data Analytics and how we can assist you. We will never share your information with any third parties or sell it. For full details on what information we collect about you and how we use it please read our Privacy Statement.
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