How to optimise website for SEO for novices
When creating effective and rankable web content, having up-to-date SEO knowledge is vital. On-page SEO factors play a crucial role in optimising your content for search engines, ensuring visibility, and exhibiting EEAT SEO (Experience, Expertise, Authoritativeness, and Trustworthiness) to improve ranking results and attract organic traffic.
Why On-Page SEO Matters:
On-page SEO involves optimising web pages to improve search rankings and drive relevant organic traffic. It encompasses content and HTML source code optimisation, including headlines, images, and HTML tags (meta, header, and title). Focusing on SERPs (search engine results pages) boosts website traffic and enhances ranking on Google.
The Significance of Keyword Research:
Keyword research is the foundation of any successful SEO campaign, enabling higher rankings and increased organic traffic. The best keywords are frequently searched by your target audience, relevant to your content’s central theme, and already within your site’s ranking power.
URL Structure for SEO:
Keeping URLs short, simple, and lowercase is crucial for SEO. Using hyphens instead of underscores, including accurate keywords, and avoiding unnecessary words helps improve click-through rates and drive more traffic.
Title Tags for SEO:
Title tags are HTML elements that specify web page titles, serving as the first impression visitors have of your page. Keeping the title tag length under 60 characters is recommended to ensure proper display on SERPs and avoid being cut off by search engines.
Meta Description for SEO:
A well-crafted meta description, between 50-160 characters, provides a short summary of the content on the web page, encouraging users to click through. Including a clear call to action, unique content, and important keywords optimise meta descriptions.
H1 Tags for SEO:
H1 tags summarise a page’s content and should contain relevant keywords to aid user navigation and improve rankings. Keeping H1 tag length around 20-70 characters with bold, relevant keywords enhances the user experience.
SEO Content Guidelines:
Incorporate keyword targeting, LSI keywords ((Latent Semantic Indexing), and SEO-optimised subheadings (H2, H3) while avoiding keyword cannibalisation to create high-quality content.
LSI keywords are phrases related to a page’s target keyword, helping search engines understand the page’s context. Incorporate them into H2 and H3 headings while ensuring uniqueness and relevance.
Keyword Cannibalisation in SEO:
Avoid using the same or similar keywords across multiple pages, as this can lead to competition within your website and reduce your chances of ranking higher.
Links in SEO:
Links are essential for SEO, including backlinks, internal links, and outbound links. Backlinks from reputable websites act as referrals, internal links signify importance, and outbound links showcase your expertise, authority, and trustworthiness.
Image Optimisation in SEO:
Images play a vital role in content creation, and optimising them can enhance your site’s findability and speed. Choose the right format, compress images, customise file names with keyword-rich titles, and use alt tags that include SEO keywords.
By following these on-page SEO guidelines you can improve your website’s visibility, attract new visitors, and achieve higher rankings on search engines. This, in turn, enhances your EEAT and contributes to the success of your site and business.