Where Should I Use Keywords On My Website?
It’s important to note that entire website doesn’t rank for keywords — pages do. Many websites receive more organic traffic to inside pages other than the homepage. Hence it is very important to create more website’s pages and optimise each for the unique keywords.
The Google BERT update will affect both organic rankings and featured snippets in search results. The biggest change you’ll see is for long-tail keywords (which are longer, more conversational, and more specific search terms) and for searches where prepositions like “for” and “to” matter a lot to the meaning. Hence we highly recommend that you use long-tail keywords.