Why do digital strategies fail? 5 Pitfalls To Avoid These are the five common digital strategy pitfalls companies must avoid. Pitfall 1: Fuzzy definitions Pitfall 2: Misunderstanding the economics of digital Pitfall 3: Overlooking ecosystems Pitfall 4: Overindexing on the ‘usual suspects’ Pitfall 5: Missing the duality of digital Surprisingly large number underestimate the increasing [...]