Google My Business profile are used in a number of different ways by the search engine, from populating the highly visible knowledge panel which appears to the right of the search results and filling out the local pack to populating Google Maps, providing voice search results and assisting with Google app search results. Setting up [...]
Google Search has announced site diversity change, which means you usually won't see more than two listings from the same website in the top results, the company wrote in a tweet.
Having a great reputation for function and value isn’t a bad place for a superbrand to be in – but, as IKEA understands all too well, it can come with certain drawbacks. “It’s not good when brands connect only to your brain,” explains IKEA Marketing Project Leader Carin Jacobsson. “Because then people will only go [...]