Category: Uncategorized

How to Optimise Google My Business in 10 Steps

Google My Business profile are used in a number of different ways by the search engine, from populating the highly visible knowledge panel which appears to the right of the search results and filling out the local pack to populating Google Maps, providing voice search results and assisting with Google app search results. Setting up [...]
IKEA Case Study Smart SEO
17Apr, 2019

How IKEA aimed to solve life’s biggest problems with smart SEO

Having a great reputation for function and value isn’t a bad place for a superbrand to be in – but, as IKEA understands all too well, it can come with certain drawbacks. “It’s not good when brands connect only to your brain,” explains IKEA Marketing Project Leader Carin Jacobsson. “Because then people will only go [...]