How to Optimize for Voice Search?
Amazon’s Echo line, Google Home and Apple’s HomePod are among the devices expected to sell 207.9m units in 2019, up from 114m units in 2018 – an 82.4 per cent rise globally. Smart speaker ownership in the UK is expected to grow 47% this year compared to last.
Whether it’s Amazon‘s Alexa or Google Assistant, voice technology is fast becoming part of our everyday lives. It’s no wonder that a whopping 91 percent of brands are already making significant investments in voice. 50 percent of all searches will be voice-based by 2020.
How can you take advantage of the coming voice search revolution?
How to Target Featured Snippets?
Most voice queries are question-based. For example, a user may ask: “Can I add baking powder to pancake mix?”
To provide an answer to these questions, Google Assistant tends to look at snippets and knowledge graphs. That’s because the search engine considers these websites to be authoritative sources.
Now here’s how you can land a featured snippet spot.
Consider providing quality, actionable content that addresses popular question-based queries. This could take the form of how-tos, FAQs, or guides.
How to Consider User Intent?
User intent refers to the reason people use the query box in the first place.
In such a case, words like “how-to,” “what is,” “buy,” or “price” could indicate intent. Search engines understand this and it digs through several contents to provide the most relevant result.
While user intent is not directly related to voice search, it plays a vital role in ranking for featured snippets, and as a result, voice search.
What Are Long-Tail Keywords
Long-tail keywords are how people interact with the search engine.
They are a set of three-four keyword phrases that are specific to a niche. And yes, they provide an opportunity to optimize your content for voice search.
First, you must figure out what questions your target audience is asking. Here’s a great tool just for this Answer the Public. Just type a keyword and this tool will find you all the questions around that keyword.
Use ‘Heading’ tags in content. Sucha as H1, H2 etc. Then provide a concise answer right below the header. With this, you could rank for as many questions as possible, and this will ultimately enhance your voice search optimization goals.
How to Use Structured Data?
The search engine uses structured data to understand your site’s content better. It’s a code added to HTML which will enable Google and other search engines to crawl and read your page more efficiently.
To find the right structured data (Schema) for your page, consider using Schema.org or the tool via this link.
Adding these schemas to your pages makes it possible for the markup information to pop-up on a featured snippet for a related query.
That way, users can conveniently make inquiries about the price and availability of your products or services through their voice assistants. Update the markup as regularly as you can.
How to Optimize for Local Search Results?
58% of consumers use voice search to find local businesses. After all, we tend to use voice search more when we’re walking or driving somewhere.
Not only do we depend on voice technology to find the closest products, but people also use it to find new places too. The question “Ok Google, a restaurant near me” is not uncommon.
However, for your content to appear among the relevant results, you must have optimized for local search results beforehand. One way of doing this is to ensure that your Business Listings Information on Google My Business page is up to date.
According to a recent study conducted by SEMRush, over 80 percent of today’s voice search answers are taken from Google SERP‘s (Search Engine Results Pages) top 3 organic results.