What is Local Search Optimisation (SEO) & How Does It Work
Local results appear for people who search for businesses and places near their location.
Does Google know who you are? If it doesn’t, no one else does.
As a business owner you want your site to be the online champion within your industry. However, in order to achieve that you have to ensure that Google can quickly, easily and efficiently communicate with your website.
Local search marketing is crucial for small and medium sized business such as retail stores, doctors, restaurants, hotels, cab service, etc. for them to be found on Google Maps.
And it is not only Google. You need to have your business citations on, at least, 30 other directories and business listings such as Yelp, Yell, Bing, Hot Frog, Facebook, Scoot, Yalwa, etc. and to ensure that your NAPW data is consistent.
A citation is any place your business’ NAPW (Name, Address, Phone number, Website URL) information appears online, typically in an online directory or business listings website.
DID YOU KNOW?
- 68% of consumers say they would stop using a local business if they found incorrect information in local directories*.
- 72% of shoppers who perform a local search going on to visit a store within five miles of their location*.
- 88% of those who perform a search on a mobile device call or visit a local business within one day*.
*Source: BrightLocal’s 2018 Local Citations Trust Report and HubSpot Marketing Report.
Putting you on the map
We’ll create a digital presence for your business, manage it on your behalf and optimise it for local search.
More customers for you
80% of people search for local services on their mobile phones. We help you get found by them.
Your local partner
Improved visibility on local search gives you the right users, in the right location at the right time .
Get your business listed on Google Maps
What local businesses need most to improve traffic to their websites or through their doors is visibility on what’s known as the ‘local pack’ or ‘3-pack’. This is the block of three business listings that appear below the map in the results displayed after a Google search with local intent.
We manage how your business information appears across Google, including Search and Maps
Interact with customers and tell them the story of your business.
Help them find you, make a booking, call you or even leave a review for you directly from your online listings.
This picture shows the actual Google results of one of our clients (APT Consultancy Services Ltd.) for the search term ‘tax credit consultants liverpool‘, who now hold the first position on Google maps and organic search results.
Read their case study It is very interesting.
Stay instep with ever changing technology
Mobile is changing the world. Almost everyone has smartphones with them, communicating on the go.
“If people have a negative experience on mobile, they are 62% less likely to purchase from you in the future.”
And technolgy doesn’t end there. Ever heard of VOICE marketing? Yes! Local SEO is now penetrating into voice assistants. A voice assistant jumps into action at the mention of a keyword. This is usually a greeting that includes the assistant’s name, like “OK Google” or simply “Alexa”. Once you say a command, or ask it a question the voice assistant uses natural language processing to decipher what you said, and then either answer your question or obey your command. Simple. But will your business be found by it?
Source: Google/Purchased, US., “How Brand Experiences Inspire Consumer Action,” n=2010 US smartphone owners 18+, brand experiences=17,726, April 2017.