Where does Google search data come from?
This building probably knows more about you than yourself Almost everyone you know uses Google to search for something or the other. Google search figures go up each day. Can this amount of queries become too big of a bite for the giant? Luckily, the infrastructure needed for handling the load is constanty upgraded. And, [...]
Why Digital Strategies Fail? 5 Pitfalls To Avoid
Why do digital strategies fail? 5 Pitfalls To Avoid These are the five common digital strategy pitfalls companies must avoid. Pitfall 1: Fuzzy definitions Pitfall 2: Misunderstanding the economics of digital Pitfall 3: Overlooking ecosystems Pitfall 4: Overindexing on the ‘usual suspects’ Pitfall 5: Missing the duality of digital Surprisingly large number underestimate the increasing [...]
What is enterprise content management ECM?
Enterprise content management (ECM) software OpenText ECM software provides content services to help connect content to digital businesses to accelerate productivity, improve governance and drive digital transformation. Enterprise Content Management (ECM) refers to a set of processes and technologies which manage information flows across the organization—from capture through to archiving and disposition. Enterprise content management [...]
What is Digital Marketing?
As consumers’ media consumption habits change, so does a company's ability to reach them. Reaching consumers through digital channels—“Digital Marketing” offers several advantages over traditional offline marketing. A great explanation video by Frankfurt School of Finance & Management. Frankfurt School of Finance & Management is a leading international business school based in Frankfurt am Main and [...]
Using Audience Insights to Inform Storytelling – adidas
The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google [...]