SEO Liverpool - DoLocal Digital PPC Agency Logo

SEO Blackpool

SEO company Blackpool

Conquer Blackpool’s Digital Landscape: A Comprehensive Guide to SEO for Blackpool Businesses

Do you own a business in Blackpool? Are you struggling to attract customers online? In today’s digital world, a strong online presence is essential for businesses of all sizes. This is where Search Engine Optimisation (SEO) comes in.

This guide, crafted by DoLocal, a multi-award-winning digital marketing agency, will equip you with the knowledge and tools to leverage SEO and propel your Blackpool business to new heights.

What is SEO and Why Does Your Blackpool Business Need It?

SEO stands for Search Engine Optimisation. It’s the ongoing process of optimising your website and online presence to rank higher in search engine results pages (SERPs) for relevant keywords. When potential customers in Blackpool search for products or services you offer, a higher ranking on Google and other search engines increases your chances of being seen. This translates into more website traffic, qualified leads, and ultimately, increased sales and revenue.

Think of SEO as an investment in your Blackpool business’s future. Here are some key benefits:

  • Enhanced Visibility: Dominate local searches and reach a wider audience of potential customers actively looking for what you offer.
  • Attract Qualified Leads: Generate more high-quality leads from Blackpool residents genuinely interested in what you have to offer. Our clients on average see a 67% increase in form submissions.
  • Surpass Local Competition: Blackpool has a thriving business scene. DoLocal’s expert SEO strategies will help you outrank local competitors and claim your rightful place at the top of SERPs. We’ll get you ranking in the coveted “Local Pack” where a whopping 42% of users click to find the service they need. This translates into more website traffic and a significant increase in phone calls – on average, our clients see a 59% rise within 5 months.
  • Boost Revenue: Improved online visibility leads to more qualified leads, phone calls, and ultimately, increased sales and revenue for your Blackpool business.

The Fundamentals of SEO: A Breakdown for Blackpool Businesses

Effective SEO encompasses a range of strategies that work together to improve your website’s ranking and user experience. Here’s a breakdown of the key elements:

  • On-Page Optimisation: This involves optimising the content and structure of your website’s individual pages for relevant keywords. This includes optimising titles, meta descriptions, headings, images, and the overall content to be informative, engaging, and keyword-rich.
  • Technical SEO: This ensures your website is technically sound and search engine friendly. This includes factors like website speed, mobile-friendliness, crawlability, and structured data.
  • Off-Page Optimisation: This builds your website’s authority and credibility by acquiring backlinks from high-quality websites in Blackpool or relevant to your industry. Backlinks act as votes of confidence for search engines, indicating your website’s value and trustworthiness.
  • Local SEO: This is crucial for Blackpool businesses with a physical location or targeting a specific geographic area. Local SEO involves optimising your Google My Business listing, building local citations (online mentions of your business with NAP – Name, Address, Phone number), and creating location-specific content.

DoLocal: Your Blackpool SEO Partner for Success

At DoLocal, we understand the unique challenges faced by Blackpool businesses. Our team of SEO experts has a proven track record of helping businesses like yours achieve remarkable results. Here’s how we can help you conquer Blackpool’s digital landscape:

  • In-depth Keyword Research: We conduct thorough keyword research to identify the most relevant and profitable keywords that Blackpool residents are searching for. This ensures your website targets the right audience and drives qualified leads.
  • Strategic Content Creation: Our team of skilled copywriters will create high-quality, informative, and engaging content optimised for your target keywords. This content will not only improve your website’s ranking but also attract and convert visitors.
  • Technical SEO Audit & Implementation: We’ll conduct a comprehensive technical SEO audit to identify any technical issues hindering your website’s performance. Our team will then implement the necessary fixes to ensure your website is search engine friendly.
  • Backlink Acquisition: We’ll employ proven strategies to acquire high-quality backlinks from reputable websites in Blackpool and relevant to your industry. This will significantly boost your website’s authority and ranking potential.
  • Local SEO Expertise: Our Blackpool SEO specialists will optimise your Google My Business listing, build local citations, and create location-specific content to ensure your business dominates local searches.
  • Data-Driven Approach: We believe in data-driven SEO. We’ll continuously monitor your website’s performance, track keyword rankings, and provide regular reports with actionable insights. This allows us to fine-tune our strategies and ensure optimal results.

Location-Based SEO: Supercharge Your Reach in Blackpool

One of the most powerful aspects of SEO is its ability to target specific locations. This is particularly beneficial for Blackpool businesses with a physical presence or those wanting to attract customers from a particular geographic area. Here’s how location-based SEO helps businesses like yours:

  • Increased Visibility in Local Searches: When Blackpool residents search for products or services you offer, location-based SEO ensures your business appears at the top of local search results. This significantly increases your chances of getting noticed by potential customers actively looking for what you provide.
  • Dominate the “Local Pack”: The “Local Pack” is the section on Google Search results that displays a map and a list of three businesses relevant to the search query. Local SEO strategies like optimising your Google My Business profile and building local citations will help you secure a coveted spot in the Local Pack, driving significant traffic and phone calls to your business.
  • Target Specific Neighborhoods: Blackpool has distinct neighbourhoods, each with its own character and customer base. Location-based SEO allows you to target specific neighbourhoods by creating location-specific landing pages and content optimised for those areas. This allows you to tailor your message and offerings to resonate with the local audience.
  • Compete on a Local Level: Blackpool may have national chains, but you can still compete effectively! By focusing on local SEO, you can leverage your unique selling points and community connection to outrank larger competitors in local searches.

DoLocal: Crafting Location-Based Pages for Blackpool Businesses

Our team of SEO experts understands the importance of location-based SEO for Blackpool businesses. Here’s how we create location-specific pages that get results:

  • Targeted Keyword Research: We’ll delve into keyword research, focusing on keywords with geographic qualifiers relevant to specific areas in Blackpool. This ensures your location pages target the right audience and attract qualified leads.
  • Compelling Local Content: Our copywriters will craft engaging content that speaks directly to the residents of a particular Blackpool neighbourhood. This content will highlight your offerings, showcase your local expertise, and establish you as a trusted community partner.
  • On-Page Optimisation for Location: We’ll optimise your location pages with relevant local keywords, including your address, phone number, and neighbourhood specifics, within titles, meta descriptions, headings, and throughout the content.
  • Google Business Profile Optimisation: We’ll ensure your Google Business Profile is optimised for each of your Blackpool locations, including accurate NAP (Name, Address, Phone number) details, high-quality photos, customer reviews, and regular posts.


How Much Does SEO Cost in the UK?

SEO costs in the UK can vary depending on the size and complexity of your project, the agency’s experience, and the specific services included. At DoLocal, we offer a transparent pricing structure with both one-off SEO packages and ongoing monthly SEO retainers. We’ll work with you to understand your budget and business goals to develop a customised SEO plan that delivers the results you need.

Is it Worth Paying an SEO Company?

Absolutely! While there are some basic SEO techniques you can implement yourself, a professional SEO agency like DoLocal has the expertise, resources, and proven strategies to deliver significant results. We stay up-to-date with the latest search engine algorithms and industry best practices to ensure your Blackpool business remains visible and competitive online.

Can I Pay Someone to Do SEO? Should I Hire an Agency?

Yes, you can certainly pay someone to do SEO for your Blackpool business. The decision of hiring an agency or a freelancer depends on your specific needs and budget. An SEO agency like DoLocal offers a comprehensive range of services, including keyword research, content creation, on-page and off-page optimisation, technical SEO audits, and ongoing performance monitoring. We also have a proven track record of success and a team of experienced professionals dedicated to your success.

What are SEO Contracts?

An SEO contract, also known as an SEO agreement, is a formal document outlining the terms of service between an SEO agency (like DoLocal) and a client (your Blackpool business). This contract serves several purposes:

Clarity and Expectations: The contract clearly defines the services provided by the SEO agency, the deliverables you can expect, and the responsibilities of both parties. This ensures everyone is on the same page and avoids misunderstandings.

Payment Structure: The contract will detail the payment structure, including fees, payment schedule, and any additional costs associated with the SEO campaign.

Protection for Both Parties: The contract outlines the termination clause, which specifies the conditions under which either party can terminate the agreement. It may also include guarantees or limitations of liability to protect both the agency and your business.

Scope of Work: The contract defines the specific tasks included in the SEO services. This might involve keyword research, on-page optimisation, content creation, link building, technical SEO audits, and reporting.

How long are DoLocal's SEO Contracts?

At DoLocal, we understand that SEO is an ongoing process, and the timeframe for seeing results can vary. That’s why we offer flexible contract options to suit your needs:

  • Kickstart SEO Package (3 Months): This comprehensive package is ideal for businesses seeking a deep dive into SEO. It provides a focused 90-day period to establish a strong SEO foundation, implement strategic optimizations, and begin monitoring performance. This timeframe allows search engines to fully index your website and reflect the implemented changes in search rankings. Throughout the 3 months, our team will continuously monitor progress, make adjustments as needed, and ensure your SEO strategy is on the right track.

  • Ongoing Monthly SEO Services: Once your Kickstart SEO Package is complete, you can seamlessly transition into our ongoing monthly SEO services. This allows us to build upon the established foundation and continue optimising your website for long-term success. We’ll provide regular reports and data insights to keep you informed and involved in the process.

Why 90 Days Matter for SEO:

Search engines take time to crawl, index, and understand your website’s content and optimisations. The 3-month timeframe of the Kickstart SEO Package allows us to:

  • Conduct thorough keyword research and identify the most relevant terms for your business.
  • Implement effective on-page and off-page SEO strategies.
  • Monitor and analyse website performance data.
  • Make data-driven adjustments to optimise your SEO strategy for continuous improvement.

By taking this comprehensive approach, we ensure your SEO efforts are well-established and positioned to deliver long-term results.

Blackpool: A Thriving Business Landscape

Blackpool boasts a vibrant tourism industry, a growing business scene, and a diverse population. Here are some additional factors Blackpool business owners can leverage:

  • Capitalise on Tourist Traffic: Blackpool attracts millions of visitors every year. Implement location-based SEO strategies to target tourists searching for specific products or services during their stay.
  • Embrace the Local Community: Blackpool has a strong sense of community. Partner with local businesses, participate in community events, and highlight your local roots in your marketing efforts.
  • Highlight Your Unique Selling Points: What makes your business stand out in Blackpool? Showcase your unique offerings, local knowledge, and commitment to the community to attract customers.

By implementing a strategic SEO plan with a focus on location-based SEO, DoLocal can help your Blackpool business thrive in the digital age. Contact us today for a free consultation.

SEO Blackpool

Don’t Just Take Our Word for It.
See What Our Clients Say:

  • Nadeem and his team are fantastic.Nadeem and his team are fantastic.Tom Phillips - Managing Director TLP Limited

    Nadeem and his team are fantastic.
    Not only in the design and delivery of the work they do, but also in terms of the ongoing support they offer. Their response time is very quick and always provides a solution to any challenges I have faced. Last year I managed to make a website completely disappear from the internet. It was totally gone! After a panicked call to Nadeem, he had it back and up and running within a few hours.
    I cannot recommend him highly enough.

    Read More
  • Helped me massively and also helped me understand how it all works.Helped me massively and also helped me understand how it all works.Craig Parry - Managing Director Appfluent Accounting

    I would highly recommend Nadeem @ DoLocal to help with your business, since starting my accounting firm Nadeem has helped me gain visibility online and talked me through the steps he will take to do this, so I understood everything from the outset.

    Nadeem has helped with the Local SEO on my website & my google my business profiles that have generated much larger visibility and traffic to my business on Google and to my website that I would have never been able to generate on my own. This has resulted in leads in the door for me so it has been a great ROI.

    If you are looking for support with SEO, GMB, websites etc give Nadeem a call, he really knows his stuff and is a really nice guy, he knows his stuff on a subject like SEO that can be a minefield, helped me massively and also helped me understand how it all works, which is great. Can also do work on payment plans so helps if you are new in business and watching the pennies

    Read More
  • Nadeem gave me some absolutely amazing advice.Nadeem gave me some absolutely amazing advice.Kate Hendry - Finbo Designs

    Nadeem gave me some absolutely amazing advice on how to improve my website and correct some of the issues that were stopping me from being seen as much as I would like!

    He was incredibly friendly, not pushy in the slightest and genuinely cared about helping me and my business to grow and flourish!!

    Highly recommended ⭐️⭐️⭐️⭐️⭐️

    Read More
  • Nadeem takes time to fully understand the needs of the business before designing platformsNadeem takes time to fully understand the needs of the business before designing platformsBill Colquhoun - World Sustainability Collective Founder

    I have worked with Nadeem and his DoLocal team on my website design and now my web's maintenance. The work has been excellent and Nadeem takes time to fully understand the needs of the business before designing platforms.
    Nadeem is flexible and supportive in providing services and I recommend him to you.

    Read More
  • They are always available and great to work with.They are always available and great to work with.Peter Groves - Kirkby Skips Ltd.

    Nadeem and his team at Dolocal have provided us with an excellent service since working with them. We have been working with Dolocal for over a year in creating a new website and they have been assisting in helping us grow our online presence. They are always available and great to work with.

    Read More
  • He is a genuine ‘Rock Star’ of web & digital marketingHe is a genuine ‘Rock Star’ of web & digital marketingDavid Chapman - Utility Warehouse

    I was overwhelmed by the tips, tricks & techniques that Nadeem shared with me to help me optimise my Google presence recently. He is a genuine 'Rock Star' of web & digital marketing and I'm now busy implementing his suggestions to make my Google Business entry work even more productively that it has previously.

    I also learned about Nadeem's approach with his clients and that instead of running after the 'Big Bucks' he is much happier having an intimate client-base that he can service on a very personal level.
    My final word?
    You won't go far wrong if you are thinking of appointing someone to take care of your digital marketing needs!

    Read More
  • Nadeem and his team are amazing. Nothing is a problem, they can do absolutely anything and in quick time. Nadeem helped me out after a really bad experience by both a Web designer and making my business "top on google" (that never happened) Nadeem has done everything as promised including a brand new website and his prices are unbelievably cheap considering the amount of work both himself and his team puts in. Thank you ????

    Read More
  • For honest and straightforward advice on digital marketing we highly recommend honest and straightforward advice on digital marketing we highly recommend & Thomas Moore - Directors - Apt Consultancy Services Ltd

    We have a tax consulting business and have a very small website. We were not ranking high in Google search. We spoke to a few digital agencies and were told to have a new bigger website.

    And then we met Nadeem from DoLocal. He looked at the website and asked us to give him 3 days to run some audits.

    We met after 3 days and he asked us to search our main keyword on and we were pleasantly surprised to see that not only our website was at the top but our Google My Business page was also at the top, right there.

    We literally couldn’t believe that. The website is still ranking on the first page of Google even after 12 months.

    Read More
  • He ain’t just a techie guy, he wants to know your business and customers first.He ain’t just a techie guy, he wants to know your business and customers first.Ian Denny - Director - Social Proof Limited

    In a world full of internet charlatans, Nadeem stands out like a beacon of hope. He hates people getting ripped off just as much as you don’t want to be. That’s why after witnessing him turning people down, politely, because SEO wouldn’t work for them, he got my trust immediately. That’s because I also heard about the people he had helped – and the amazing things he did. So I didn’t hesitate in appointing him for a project which is going exceedingly well, already exceeding my expectations.

    This guy knows his stuff. But he also knows business. He ain't just a techie guy, he wants to know your business and customers first. If you are talking to him now, just book him before he gets busy.

    Read More
  • Nadeem is that rare person who has experience in marketing and digital marketing in a senior role client-side, but can also deliver actionable advice for digital tactics like SEO and email marketing that are needed to get results. I know him as a tutor at the IDM and he is a regular contributor to Smart Insights where his articles show how he blends strategy and practice.

    Read More
  • I would not hesitate to recommend themI would not hesitate to recommend themYasmin Bobat - Owner - Blossom Play Therapy

    Nadeem has been very helpful, informative and most importantly, trustworthy. His knowledge and expertise has been excellent and he strives to help his clients from the offset. Nadeem and his team have provided an efficient and professional service throughout and he is on hand to answer any questions you may have. I would not hesitate to recommend them.

    Thank you very much. Your help is much appreciated.

    Read More
  • I’ve been delighted by the professionalismI’ve been delighted by the professionalismJohn Spinks - Author - Cult Escape

    Nadeem and his team have built me my website and I have to say, I’ve been delighted by the professionalism, the creativity, and the all round excellent service, with nothing too much trouble. Thank you Nadeem!

    Read More
  • I’ve never heard anyone so keen or knowledgeable on the subject of SEOI’ve never heard anyone so keen or knowledgeable on the subject of SEOPam Case - Director - LinkedOnline

    Take a look around the Linked Online site – it’s all the work of the “Nadeem Team”. Incredibly patient and hard working to get the site to this point. It speaks for itself. Not only that but I’ve never heard anyone so keen or knowledgeable on the subject of SEO. If you want your website to rank HIGH in Google – Nadeem is your man for sure.

    Read More
  • Fountain of knowledge on PPC and SEOFountain of knowledge on PPC and SEOClaire Harper - Digital Marketing Manager - Redwigwam

    Nadeem was a fantastic help – he’s a fountain of knowledge on PPC and SEO and trains as you go, leaving me with the skills to do the job.

    Read More
  • Couldn’t recommend them enough! 5 star service all round!Couldn’t recommend them enough! 5 star service all round!Olivia Daley - Marketing Director - A Mobility Shop NW Ltd.

    We’ve been working with DoLocal for almost a year now and I couldn’t fault the service Nadeem and his team provide.

    DoLocal has been a breath of fresh air after moving over from Yell, any changes we need to make are done almost instantly and with no queries. The whole team are super friendly and understood what we wanted to achieve with our site and digital marketing strategy.

    They explain everything in a way that is simple to understand which is so helpful especially if you’re new to this. Couldn’t recommend them enough! 5 star service all round!

    Read More
  • I am very happy with DoLocal's services. They have been very easy and helpful to work with. They provide reliable advice and are very quick to make and changes or requests that we need for our website.

    Read More

Get in touch

Use any of the following methods to get in touch with us

Skip to content