Blogs

Google’s latest search algorithm to better understand natural language. BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain. Welcome BERT: Google’s latest search algorithm to better understand natural language. BERT will impact 1 in 10 of all search queries. This is the biggest change [...]

Google My Business – 25% (Proximity, categories, keyword in business title etc) Links – 16% (Inbound links, linking domain authority/quality etc) Reviews – 15% (Review quantity, velocity, diversity) On-page – 14% (e.g. NAP, keywords in titles, domain authority) Citations – 11% (NAP consistency online, citation volume etc) Behavioural – 10% (CTR, clicks-to-call, check-ins etc) Personalisation – 6% (Bespoke, targeted messages) Social – [...]

Google My Business profile are used in a number of different ways by the search engine, from populating the highly visible knowledge panel which appears to the right of the search results and filling out the local pack to populating Google Maps, providing voice search results and assisting with Google app search results. Setting up [...]

In this episode of #AskGoogleWebmasters, Google's John Mueller discusses the different types of voice search, whether and how voice searches are shown in the Google Search Console and how using the Google Assistant can affect it. #Google #searchconsole #voicesearch #voice.

Here are some quick tips that you can use to optimise your content for voice search. Amazon's Echo line, Google Home and Apple's HomePod are among the devices expected to sell 207.9m units in 2019, up from 114m units in 2018 - an 82.4 per cent rise globally. Smart speaker ownership in the UK is [...]

DoLocal is pleased to announce the launch of our new knowledge communication website that hosts blogs and latest news on science, history, nature and climate change. We will soon be adding podcasts and vlogs to the mix. The objective of this endeavour is to promote science, history and environment knowledge to the public. We cover [...]

Google Search has announced site diversity change, which means you usually won't see more than two listings from the same website in the top results, the company wrote in a tweet.

Mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites starting July 1, 2019. WE have been saying this for months that Google will completely move to Mobile First very soon, And it finally announced this in its Webmaster Central blog on May 28, 2019, "Over the years since [...]

What to do about stolen content Do you work hard writing content for your website? Some people use automated software to steal content. The process is called 'content scraping'. Website owners have been concerned about the effect of scraping on their rankings. Recently Google’s John Mueller gave an overview of how stolen content affects rankings: [...]

This building probably knows more about you than yourself Almost everyone you know uses Google to search for something or the other. Google search figures go up each day. Can this amount of queries become too big of a bite for the giant? Luckily, the infrastructure needed for handling the load is constanty upgraded. And, [...]

Last month the Information Commissioner’s Office opened consultation on 16 standards that online services must meet to protect children’s privacy in. Age appropriate design: a code of practice for online services sets out the standards expected of those responsible for designing, developing or providing online services likely to be accessed by children and which process [...]

Having a great reputation for function and value isn’t a bad place for a superbrand to be in – but, as IKEA understands all too well, it can come with certain drawbacks. “It’s not good when brands connect only to your brain,” explains IKEA Marketing Project Leader Carin Jacobsson. “Because then people will only go [...]

The role of keywords is to ensure your site can be found in Google; be sure to pick them carefully.  Explore as many keyword options as possible before you choose the best ones for optimization. Not all keywords will be equally useful, and you will have more luck with some of them than with others. How do you [...]

Are you a parent of a teenager or younger children? Have you used or heard of the Family Link app? Every year, more and more kids have access to connected devices:. According to a Google research 75 percent of kids age 6-12 own or share a tablet, and 52 percent of kids age 6-12 own or [...]

MOZ Inc Announces the Upcoming Release of Domain Authority 2.0 Moz, Inc., the leader in search engine optimization technology, announces the upcoming release of Domain Authority 2.0, an updated and improved version of its proprietary Domain Authority score. The update will provide greater accuracy in predicting a site’s ability to rank in search results. Domain Authority [...]

Why do digital strategies fail? 5 Pitfalls To Avoid These are the five common digital strategy pitfalls companies must avoid. Pitfall 1: Fuzzy definitions Pitfall 2: Misunderstanding the economics of digital Pitfall 3: Overlooking ecosystems Pitfall 4: Overindexing on the ‘usual suspects’ Pitfall 5: Missing the duality of digital Surprisingly large number underestimate the increasing [...]

E-Mail Still The Best Marketing Channel While social media has gained popularity for marketing over the years, the impact of email marketing cannot be discounted. In fact, email marketing is still one of the most effective, simple and direct ways to reach your customers. It is therefore extremely important to consistently grow and maintain your [...]

SEO tips for financial services websites - A Guide to YMYL pages Managing SEO for financial services websites while crucial can be complicated. Various approaches need to be put in place to streamline financial services SEO. Google designed the Search Quality Guidelines to help evaluators or raters rank pages based on their quality on its [...]

Google has recently introduced a 'stats box' in the search results from your Google Search Console data. It shows Clicks, Impression and Average Position of your website for the keyword/phrase you just searched,  with some tips below the box. It looks like that it has now been rolled out to most countries. Just to share [...]

Top Digital Marketing Tips For Opticians in Liverpool & Manchester Following are some excerpts from: How satisfied are customers with UK Opticians? A YouGov report commissioned by CooperVision® Knowing the customer Understanding the make-up of customers Understanding how they choose an optician How they like to be communicated to Frequency of visit and where they go Understanding drivers [...]

What Is Local Search Marketing? You've probably heard that you need a local marketing strategy. And, since 72 percent of consumers who perform a local search visit a store within five miles, that strategy is more important than ever. But, what exactly is local search marketing? Some marketers call it local SEO, but we like [...]

SummaryArticle NameBest Digital Marketing & SEO Tips For Dental Practices LiverpoolDescriptionBest Digital Marketing & SEO Tips For Dental Practices Liverpool. 89% of consumers turn to their mobile or other device as soon as they start looking for a solution to their medical queries/emergencies.Author DoLocal Publisher Name DoLocal Ltd Publisher Logo

SummaryArticle NameClarification by Google About Its Recent Algorithm UpdatesDescriptionGoogle’s Search Liaison, Danny Sullivan, has published a series of tweets regarding recent updates to search algorithms. Sometimes, an update may be more noticeable. We aim to confirm those when we feel there is actionable information that content owners might take. Author Nadeem Ansari FCIM FIDM Publisher […]

SummaryArticle NameHas Google Updated Its Algorithm in October?DescriptionI have been monitoring the comments on WebmasterWorld and Black Hat World and this is what I heard around the 8th and 9th of October 2018: “Traffic was coming from Google to wide array of landing pages, as is normal for my site. Bounce rate, time on page […]

What should local businesses do now that Google+ is closing? Not worry about it. Google+ was one more social network that emerged following the success of Facebook and Twitter making life worse for small business owners in wondering which channel will outdo the others. Except for the image-based networks like Pinterest, Instagram and Snapchat, other [...]

A Manchester firm has been fined £150,000 by the Information Commissioner’s Office(ICO) for making thousands of nuisance direct marketing phone calls. Oaklands Assist UK Ltd based in Radcliffe, made 63,724 calls over a two month period from May to July 2017 to people who were registered with the Telephone Preference Service (TPS). The law states that [...]

The Information Commissioner’s Office (ICO) issued credit reference agency Equifax Ltd with a £500,000 fine for failing to protect the personal information of up to 15 million UK citizens during a cyber attack in 2017. The incident, which happened between 13 May and 30 July 2017 in the US, affected 146 million customers globally. The ICO investigation [...]

79% of UK adult internet users have concern(s) about aspects of going online 66% are concerned about CONTENT that people view, read or listen to online 58% are concerned about DATA / PRIVACY 55% are concerned about INTERACTIONS WITH OTHER USERS 54% are concerned about HACKING / SECURITY 45% of UK adult internet users indicated [...]

GUEST POST If you don’t market your brand online, you are missing something big! Online Marketing is one of today’s most effective advertising medium used to reach a wider range of your target audience, generate leads, acquire customers, and build your brand online. How can a small business owner maximize the perks of marketing products/services [...]

Enterprise content management (ECM) software OpenText ECM software provides content services to help connect content to digital businesses to accelerate productivity, improve governance and drive digital transformation. Enterprise Content Management (ECM) refers to a set of processes and technologies which manage information flows across the organization—from capture through to archiving and disposition. Enterprise content management [...]

The Information Commissioner is reminding organisations to be transparent with people’s personal information, after a survey revealed trust and confidence in how organisations handle personal data is still low, despite an improvement across sectors. One year on since the original benchmark research, the ICO has conducted another round of public research. RESEARCH FINDINGS: The research found [...]

The Information Commissioner’s Office (ICO) has fined Everything DM Ltd (EDML), based in Stevenage, £60,000 for sending 1.42 million emails without consent. The investigation found that, between May 2016 and May 2017, the firm used its direct marketing system called ‘Touchpoint’ to send emails on behalf of its clients for a fee. Those emails gave [...]

CCTV cameras have become a part of our everyday lives, we go about our business largely unaware of them. They can serve as a valuable tool for security, crime prevention and detection. However, capturing a person’s movements on camera is intrusive, and, as you’d expect, subject to strict data protection and human rights laws. Those [...]

The Information Commissioner’s Office has fined an East Sussex marketing company £100,000 for making 75,649 nuisance calls. AMS Marketing Ltd, of Peacehaven, made the calls to people who had opted out of receiving marketing calls by registering with the Telephone Preference Service (TPS). This is against the law unless people give specific consent to receive marketing calls [...]

While traditional marketing strategies are still effective, modern trends will see a higher engagement level in today’s digital marketing world. Having a Google My Business account is only one of the first steps in targeting specific audiences – in fact, it seems like customers are wanting higher interactive content more and more. SummaryArticle NameTips For […]

Consumer group says policies of Facebook, Amazon and Google are vague and unclear Privacy policies from companies including Facebook, Google and Amazon don’t fully meet the requirements of GDPR, according to the pan-European consumer group BEUC. SummaryArticle NamePrivacy policies of tech giants 'still not GDPR-compliant'DescriptionPrivacy policies from companies including Facebook, Google and Amazon don’t fully […]

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Junk food ads directed at children banned after breaching new rules “Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

Combating scamming: the latest threat to HMRC customers I’m Donald Wooller. I work in the Customer Protection team at HMRC. In support of Scam Awareness month, I’d like to share details about one of the lesser known scams we’re currently dealing with. I’ve previously blogged about SMiShing where criminals try to steal people’s money or data, usually [...]

Online security is becoming increasingly important for both start-ups and established businesses. The NCSC reported that if you’re a SME there’s around a 1 in 2 chance that you’ll be subject to a cyber breach. Not only is your business then at risk but these breaches could result in costs as high as £1,400. With more threats [...]

As consumers’ media consumption habits change, so does a company's ability to reach them. Reaching consumers through digital channels—“Digital Marketing” offers several advantages over traditional offline marketing. A great explanation video by Frankfurt School of Finance & Management. Frankfurt School of Finance & Management is a leading international business school based in Frankfurt am Main and [...]

The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google [...]

We all want to drive more traffic to our websites. 8 Things That Will Help You Create Perfect SEO Content Mad Lemmings wrote a long post explaining SEO content guidelines. The current best practices for getting your content to the top of Google while still keeping your readers happy are summarised in this infographic. Also, before [...]

Bible Society fined £100,000 after security failings put supporters’ personal data at risk   The British and Foreign Bible Society, based in Swindon, has been fined £100,000 by the Information Commissioner’s Office, after their computer network was compromised as the result of a cyber-attack in 2016. Between November and December 2016, the intruders exploited a weakness [...]

KNOW YOUR DATA RIGHTS We live in a data-driven world. Almost every purchase and interaction you have with most organisations entails you sharing personal data, such as your name, address, birthday, phone number etc. You share data online too, whenever you browse a website, search for information or buy something, use social media or email [...]

Are you the best kept secret in town? Do you have a beautiful website, but no visitors? Is it more tumbleweed than stampede? Well it’s time to change all of that as I will reveal the top three ways to get more traffic to your website starting today. If you want to get more traffic to your [...]

The new General Data Protection Regulations (GDPR) have totally changed how we store and use data. If you have data about your employees, suppliers or customers and you do not follow the new regulations you could get fined up to 20 million Euros. So make sure that you are doing everything in order to be [...]

General Data Protection Regulation Guide GDPR is applicable to almost every organisation that holds/uses or processes personal data relating to EU residents. These may be your customers, staff or suppliers. Your organisation should be clear about the information it holds, where and how it is stored, and who the information is being shared with. Key Definitions Data Controller [...]

Gloucestershire Police fined for revealing identities of abuse victims in bulk email. Gloucestershire Police has been fined £80,000 by the Information Commissioner’s Office (ICO) after sending a bulk email that identified victims of non-recent child abuse. The force was at the time investigating allegations of abuse relating to multiple victims. On 19 December 2016, an officer [...]

Humberside Police The Chief Constable of Humberside Police has signed an undertaking to comply with the Seventh Data Protection Principle. ICO case reference: COM0649315 DATA PROTECTION ACTION 1998 UNDERTAKING Data Controller: HUMBERSIDE POLICE Headquarters Priory Road Hull East Yorkshire HU5 5SF I, Lee Freeman, Chief Constable, of Humberside Police, for and on behalf of the Humberside [...]

Yahoo! UK Services Limited, based in London, has been fined £250,000 by the Information Commissioner’s Office after their computer network was compromised as the result of a cyber-attack. Yahoo! UK Services Ltd monetary penalty notice

The University of Greenwich fined £120,000 by Information Commissioner for “serious” security breach The University of Greenwich has been University of Greenwich Monetary Penalty GDPR Data Breach following a “serious” security breach involving the personal data of nearly 20,000 people – among them students and staff. It is the first university to have been fined by [...]