The Kickstart SEO service is a comprehensive offering aimed at improving the search engine ranking of a website over a period of three months. The process begins with a detailed audit of the website, which helps identify the weak areas that need improvement.
Once the audit is complete, the Kickstart SEO service will focus on several on-page optimisation tasks. These tasks include adding or editing optimised title tags and meta descriptions to all pages of the website (excluding legal pages). Optimised title tags and meta descriptions are an essential element of SEO, as they help search engines understand the content of each page and display relevant information in search results.
The service also involves adding or editing H1, H2, and H3 titles on existing pages and posts, including blogs, with keyword-based text. The use of relevant headings is an essential aspect of SEO, as it helps search engines understand the structure and hierarchy of the content on the website.
Another crucial task is adding relevant schema markup to all pages, such as Local Business, FAQ, Video, Product (for e-commerce sites), etc. Schema markup is structured data that helps search engines better understand the content of a website, which can lead to improved rankings.
The Kickstart SEO service will also add or edit alt text to all images on the website. Alt text is a description of an image that is displayed when the image cannot be loaded. Alt text helps search engines understand the content of an image, which can improve the overall relevance of a page.
For e-commerce websites, the Kickstart SEO service will add or edit optimised title tags and meta descriptions to all product categories. These optimisations will help improve the visibility of product categories in search results.
Where possible, subject to access to backend code, the service will also apply site speed fixes. Site speed is a critical factor in SEO, as search engines favour fast-loading websites.
Finally, the Kickstart SEO service will add one keyword-based, professionally written blog post (using a combination of AI and human writers) each week. This will help to keep the website’s content fresh and relevant, which can lead to improved search engine rankings.
The Kickstart SEO service is a comprehensive offering that covers several critical areas of on-page optimisation. By improving the website’s content, structure, and technical aspects, the service can help improve its visibility in search results and drive more traffic to the website.