Tag: Google

Where does Google search data come from?

This building probably knows more about you than yourself Almost everyone you know uses Google to search for something or the other. Google search figures go up each day. Can this amount of queries become too big of a bite for the giant? Luckily, the infrastructure needed for handling the load is constanty upgraded. And, [...]
google marketing platform
29Jun, 2018

Using Audience Insights to Inform Storytelling – adidas

The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google [...]