Case Study Category: Smart SEO

IKEA Case Study Smart SEO
17Apr, 2019

How IKEA aimed to solve life’s biggest problems with smart SEO

Having a great reputation for function and value isn’t a bad place for a superbrand to be in – but, as IKEA understands all too well, it can come with certain drawbacks. “It’s not good when brands connect only to your brain,” explains IKEA Marketing Project Leader Carin Jacobsson. “Because then people will only go [...]