The client wanted to target a niche with digital marketing, Asian housewives in the UK, and offer them a one to one personal fitness training service by a female instructor via video link.
We created a heat map of key Asian areas in the UK and then used both, online and offline marketing. We used PPC advertising on Facebook and some Asian TV/Movie sites, where it is easy to target the nationality of the user. We used the method CPC to a landing page isolated from the main site, we placed a re-marketing tag on that page. Later we used the re-marketing audience from Google AdWords and followed those visitors on the Google Display Network (GDN).
This was also supported by a bi-lingual leaflet campaign distributed through Asian outlets in selected cities.