Category: Digital Marketing

Carbon Footprint of Emails
23 Mar, 2022

Stop sending thank you emails

Stop sending thank you emails Series: Making the Digital System Environment Friendly Twenty years ago, when I started working in environmental conservation and climate change most people looked at me quizzically when I told them [...] Read More
2020 Shopping Season Online Marketing Tips
18 Nov, 2020

2020 Shopping Season Online Marketing Tips

2020 Shopping Season Online Marketing Tips In a year of unexpected, planning ahead seems impossible. But, to connect effectively with customers over the shopping season from Black Friday through to the new year sales, it’s […]

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Digital Strategy
03 Jan, 2019

Why Digital Strategies Fail? 5 Pitfalls To Avoid

Why do digital strategies fail? 5 Pitfalls To Avoid These are the five common digital strategy pitfalls companies must avoid. Pitfall 1: Fuzzy definitions Pitfall 2: Misunderstanding the economics of digital Pitfall 3: Overlooking ecosystems [...] Read More
Email marketing tips
18 Dec, 2018

E-Mail Still The Best Marketing Channel

E-Mail Still The Best Marketing Channel While social media has gained popularity for marketing over the years, the impact of email marketing cannot be discounted. In fact, email marketing is still one of the most [...] Read More
Digital Marketing Tips for Opticians Liverpool Manchester
06 Nov, 2018

Best Digital Marketing Tips For Opticians in Liverpool

Top Digital Marketing Tips For Opticians in Liverpool & Manchester Following are some excerpts from: How satisfied are customers with UK Opticians? A YouGov report commissioned by CooperVision® Knowing the customer Understanding the make-up of customers Understanding how [...] Read More
What is digital marketing
29 Jun, 2018

What is Digital Marketing?

As consumers’ media consumption habits change, so does a company's ability to reach them. Reaching consumers through digital channels—“Digital Marketing” offers several advantages over traditional offline marketing. A great explanation video by Frankfurt School of Finance [...] Read More
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