SEO tips for financial services websites - A Guide to YMYL pages Managing SEO for financial services websites while crucial can be complicated. Various approaches need to be put in place to streamline financial services SEO. Google designed the Search Quality Guidelines to help evaluators or raters rank pages based on their quality on its [...]
Google has recently introduced a 'stats box' in the search results from your Google Search Console data. It shows Clicks, Impression and Average Position of your website for the keyword/phrase you just searched, with some tips below the box. It looks like that it has now been rolled out to most countries. Just to share [...]
Top Digital Marketing Tips For Opticians in Liverpool & Manchester Following are some excerpts from: How satisfied are customers with UK Opticians? A YouGov report commissioned by CooperVision® Knowing the customer Understanding the make-up of customers Understanding how they choose an optician How they like to be communicated to Frequency of visit and where they go Understanding drivers [...]
What Is Local Search Marketing? You've probably heard that you need a local marketing strategy. And, since 72 percent of consumers who perform a local search visit a store within five miles, that strategy is more important than ever. But, what exactly is local search marketing? Some marketers call it local SEO, but we like [...]
BEST DIGITAL MARKETING TIPS TO GET MORE PATIENTS FOR YOUR DENTAL PRACTICE IN LIVERPOOL 2018 2018 will be an exciting year for dentistry. Overall, technology has been the driving force behind the biggest changes in dentistry, and this year is no exception. Treatment outcomes will be improved thanks to the wider implementation of 3D printing [...]
I have been monitoring the comments on WebmasterWorld and Black Hat World and this is what I heard around the 8th and 9th of October 2018: "Slight upswing today - anybody seeing something similar?" "I had very strong traffic this morning. Something atypical for a Monday." "Something seems to be rolling out this morning, some kind of testing. I've [...]
A Manchester firm has been fined £150,000 by the Information Commissioner’s Office(ICO) for making thousands of nuisance direct marketing phone calls. Oaklands Assist UK Ltd based in Radcliffe, made 63,724 calls over a two month period from May to July 2017 to people who were registered with the Telephone Preference Service (TPS). The law states that [...]
The Information Commissioner’s Office (ICO) issued credit reference agency Equifax Ltd with a £500,000 fine for failing to protect the personal information of up to 15 million UK citizens during a cyber attack in 2017. The incident, which happened between 13 May and 30 July 2017 in the US, affected 146 million customers globally. The ICO investigation [...]
79% of UK adult internet users have concern(s) about aspects of going online 66% are concerned about CONTENT that people view, read or listen to online 58% are concerned about DATA / PRIVACY 55% are concerned about INTERACTIONS WITH OTHER USERS 54% are concerned about HACKING / SECURITY 45% of UK adult internet users indicated [...]
GUEST POST If you don’t market your brand online, you are missing something big! Online Marketing is one of today’s most effective advertising medium used to reach a wider range of your target audience, generate leads, acquire customers, and build your brand online. How can a small business owner maximize the perks of marketing products/services [...]