Category: Google

Google Updates
12Oct, 2018

Clarification by Google About Its Recent Algorithm Updates

Google’s Search Liaison, Danny Sullivan, has published a series of tweets regarding recent updates to search algorithms. Sometimes, an update may be more noticeable. We aim to confirm those when we feel there is actionable information that content owners might take. For example, when our Speed Update happened, with gave months of advanced notice and [...]
Google Oct Update - SEM Rush
11Oct, 2018

Has Google Updated Its Algorithm in October?

I have been monitoring the comments on  WebmasterWorld and Black Hat World and this is what I heard around the 8th and 9th of October 2018: "Slight upswing today - anybody seeing something similar?" "I had very strong traffic this morning. Something atypical for a Monday." "Something seems to be rolling out this morning, some kind of testing. I've [...]
DoLocal Local digital marketing agency Liverpool
11Oct, 2018

Effects of Google Plus closure on local SEO

What should local businesses do now that Google+ is closing? Not worry about it. Google+ was one more social network that emerged following the success of Facebook and Twitter making life worse for small business owners in wondering which channel will outdo the others. Except for the image-based networks like Pinterest, Instagram and Snapchat, other [...]
google marketing platform
29Jun, 2018

Using Audience Insights to Inform Storytelling – adidas

The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google [...]
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